“…First, understanding family business entrepreneurial strategies; second, role of human capital and social capital in the family business, and third, female participation as entrepreneurs, i.e. femtrepreneurs (Ogunyemi, 2015;Seaman, 2015) in the family business (Barrett and Moores, 2009;Ratten et al, 2017b). A thorough study of family business literature reveals that management and strategy, followed by succession, distinctiveness, leadership, social capital and female, etc.…”