There is mounting international research evidence that the work of school principals is increasingly difficult, time consuming and more unattractive to prospective applicants. We suggest that the solution to this situation lies in redesigning the work that principals do. Using the New London Group's (1996) definition of design as both process and product and as a hybrid of existing resources, we offer five cases of redesign: distributed pedagogical leadership, co-principalship, shared principalship, multi-campus principalship, and community-based principalship. We argue that these examples show that redesigns that focus on the school, rather than on the work of the principal, have more farreaching effects, but are also much more vulnerable to context. We propose three emerging principles for redesign viz. developing a strong warrant for redesign, attending to infrastructure and building organic relations between school and community.Keywords Australia AE Case studies AE Innovative school leadership AE Principalship AE Principles for redesign of school leadership A growing body of national and international research suggests that teachers are deterred from applying for principal's positions-and some principals leave their positions-because they see the job as too onerous, intrusive of family life and geared inappropriately to managerial, rather than educative tasks (Brooking, Collins,