Women and Farming

Haney, Wava G.; Knowles, Jane B.

doi:10.4324/9780429267666

Cited by 11 publications

(1 citation statement)

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“…As often happened, 'brothers or husbands became the guardians of their sisters' and wives' landholding'. 22 Notwithstanding, she did not give up the management role in her own company and continued to make important decisions with her husband, such as the use of the name Simi to sell their wines, rather than Montepulciano, which was considered too difficult to pronounce, and the opening, after the Second World War, of one of the first tasting rooms at a California winery. After Haigh's death in 1954, Isabella continued to manage the winery with her daughter Vivien.…”

Section: Italian-american Wine Womenmentioning

confidence: 99%

Donne in the Vineyards: Italian‐American Women in the California Wine Industry

Pinna¹

2022

Gender & History

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This article analyses the participation of Italian‐American women in the California wine industry, paying attention to the interactions between gender and ethnicity. Italian‐American women contributed to the birth and the development of family‐run companies, but their role in wineries was often invisible, as it was regarded as mere support for male business owners, and their power was limited. The work of Italian‐American women did not represent a model of individual emancipation from the family, but carried out a social function of conservation which made it possible for family businesses to thrive. After the Second World War, women such as Rosa Mondavi and Sylvia Sebastiani reinvented their own roles to fit within the models of femininity imposed on the middle class, gaining control over their family businesses and contributing to Italian‐Californian wine culture.

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Section: Italian-american Wine Womenmentioning

confidence: 99%