Qualitative Marktforschung
DOI: 10.1007/978-3-8349-9258-1_50
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Wohnen in Passivhäusern

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Cited by 3 publications
(3 citation statements)
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“…Text chunks, though, do not necessarily constitute the most useful unit for the analysis at hand. Rather, we consider thought units, also denoted as "sense units" or "units of meaning" (see, e.g., Buber, Gadner, and Richards (2004)), as the best basis for coding and analysis in most instances. These units comprise one idea communicated, no matter whether it is expressed in a sentence, a verbobject sequence, a single word, or just one sign (e.g., emoticons such as "J"), or punctuation marks ("?…”
Section: Stages 1 and 2: Data Sourcing And Transcription -Creating Th...mentioning
confidence: 99%
“…Text chunks, though, do not necessarily constitute the most useful unit for the analysis at hand. Rather, we consider thought units, also denoted as "sense units" or "units of meaning" (see, e.g., Buber, Gadner, and Richards (2004)), as the best basis for coding and analysis in most instances. These units comprise one idea communicated, no matter whether it is expressed in a sentence, a verbobject sequence, a single word, or just one sign (e.g., emoticons such as "J"), or punctuation marks ("?…”
Section: Stages 1 and 2: Data Sourcing And Transcription -Creating Th...mentioning
confidence: 99%
“…The issue of unitization was addressed-a common problem facing researchers conducting Thematic Analysis (Campbell et al, 2013)-by sectioning segments of the text with brackets. Sectioning was based on thoughts and ideas expressed (Buber et al, 2004), and were not specific in length. KC first unitized the interview transcripts, placing a code(s) alongside each unit.…”
Section: Discussionmentioning
confidence: 99%
“…She comments on the results (the point of view of the interviewees) according to the questions asked by the survey. It conducts a diagnosis of the in-formation analyzed and classifies it by identifying the pluses and minuses, the strong points, and the weak points, and the verified or non-validated hypotheses(Buber, Gadner, & Richards, 2004). Subjective interpretation is based on the intervention of the study manager or researcher who becomes an integral part of the results in the same way as the data.…”
mentioning
confidence: 99%