Abstract:This paper investigates the interpretation and expression at work when those without a higher education in genetics take a direct-to-consumer (DTC) genetic ancestry test (i.e. AncestryDNA) and then communicate this experience through online video on YouTube, most commonly through the Reveal genre of videos. Through non-random quota sampling a diverse corpus for analysis was created and then analyzed through the lenses of critical race theory, intersectionality, and María Lugones’s concepts of transparency and … Show more
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