“…Dougan (2016) called the Brexiteers “dishonest” and “criminally irresponsible”, whereas the Advertising Standards Authority merely noted that political communications were not covered by its codes, that otherwise require honesty and truthfulness (ASA, 2016; White and Johnston, 2016). There was no coherent view of what Brexit meant (Table I), how long it might take, what was to be negotiated under the poorly drafted Article 50 TEU (Treaty on the European Union)(Hofmeister, 2010; Wyrozumska, 2012) and the separate EU–UK trade agreement, or how four decades of EU legislation, only some of which had been transposed, was to be continued, revised or repealed, to provide for the promised improved competitiveness and greater economic freedom, now that the dead hand of Brussels had been cast off (Mason, 2012). In particular, there was no view on whether the UK was to remain part of the single market, a territory without internal borders or other regulatory obstacles for the free movement of goods and services (EC, 2016c), or of the EU Customs Union[1].…”