Winning the story war: Strategic communication and the conflict in Afghanistan

Dimitriu, George

doi:10.1016/j.pubrev.2011.11.011

Cited by 33 publications

(8 citation statements)

References 2 publications

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“…However, when looking at the field of strategic communication, especially the vast literature on the importance of dialogue, it is hard to deny that Daly and Wilson have a point. Of course, scholars of strategic communication in the 21st century are by no means shy to address the issue of conflict in organizational communication (Dimitriu, 2012;Holmström, Falkheimer, & Nielsen, 2010;Nothhaft & Schölzel, 2014). However, it seems that ideas based on symmetry (J.…”

Section: Resultsmentioning

confidence: 99%

Evolutionary Psychology: A Framework for Strategic Communication Research

Seiffert-Brockmann

2018

International Journal of Strategic Communication

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Evolutionary psychology suggests that the human mind consists of evolved cognitive mechanisms that developed through evolution by means of natural selection. These mechanisms evolved to solve long standing problems in the human ancestral environment. Cooperation in small foraging tribal communities of hunters and gatherers, and its use to gain reproductive advantages, was one of the problems the human mind has adapted to. Thus, this article argues that adopting evolutionary psychology as a framework for strategic communication research can improve understanding of why strategic communication exists in human societies and how it works. The idea of the modularity of mind suggests that separate modules inside the mind evolved during our evolutionary history to solve ancestral challenges. Some of these modules embody human fundamental motives, which can by triggered by strategic communication. By tapping into fundamental motives such as the longing for status, affiliation, and kin-care, strategic communication is able to exploit ancestral stimuli in today's information society. Thus, a research program based on evolutionary psychology could be a valuable contribution to the field's growing body of knowledge. Recently, Nothhaft called for a consilient synthesis in the field of strategic communication, i.e., "to reconnect strategic communication research to the rapidly progressing and highly relevant hybrid disciplines such as cognitive science and evolutionary psychology"

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Section: Resultsmentioning

confidence: 99%

Evolutionary Psychology: A Framework for Strategic Communication Research

Seiffert-Brockmann

2018

International Journal of Strategic Communication

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“…The unity of a view of armed forces of the EU of use of social media is essentially important for successful multinational military interventions as the lack of convergence among member countries will create problems for multinational cooperation and coordination [44]. Meanwhile, researchers it is contradictory estimate the level of unity in communication policy of armed forces of the EU: while G. Dimitriu states coordination of strategic communications, including social media, at the level of political and military authorities and recommends introduction of the consecutive story at the lowest communication levels [46], E. Olson, etc. consider that armed forces of the EU are not inclined to coordinate use of social media even top-level teams; use of social media as element of strategic communications for positioning of armed forces of the EU is contradictory is perceived by his members at the national and international levels [47].…”

Section: Social Media In the Strategy Of Branding Of Defensive Branchmentioning

confidence: 99%

The Russian national branding of innovations in defense industry complex as the answer to global challenges of the present

Danilova

Vorozhtsov

2018

MATEC Web Conf.

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In the article a comparative analysis of the international branding of armed forces is executed. The examples of effective national branding are given. Marketing technologies of defensive branch branding and formation of military culture are explored. Social media as a key instrument in the strategy of branding of defensive branch are considered. The Russian national branding of innovations in defense industry complex is analyzed. The successful Russian national brands in defense field are shown. The way of international collaboration strengthening in dual technologies in chemical and mechanical engineering, material science, nanotechnologies sphere is offered.

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“…G. R. Dimitriu explains that ''the heart of a strategic communication strategy is formed by a strategic narrative, a compelling storyline.'' 57 The lack of a consistent and convincing storyline justifying Canadian involvement in Afghanistan has a correlation with the lack of public support for the mission.…”

Section: Discursive Battlefieldsmentioning

confidence: 99%

Discursive battlefields: Support(ing) the troops in Canada

Wegner

2017

International Journal

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Winning hearts and minds in counterinsurgency missions is not only a strategy to be used on foreign populations, but also one that is necessary on the ''home front.'' This article is focused on the home battlefield; it is an analysis of the efforts by Canadian political elites to justify the use of military resources during the 2001-2011 interventions in Afghanistan. To fully understand Canadian public opinion of the Afghanistan war requires assessing domestic discursive ''battlefields.'' This article examines domestic debates as a key ''battleground'' in the war to win public consent for Afghanistan. I argue that the absence of active resistance to military involvement in the Afghan mission can best be explained by examining discourse about Support(ing) the Troops, the effect of which was to censure anti-war voices. In short, despite public discontent about the war, Support the Troops discourse was manoeuvred in a way that stigmatized anti-war narratives. This article considers how the rhetoric of Support the Troops movements in Canada played a role in normalizing militarization, and how this discourse was manoeuvred to legitimize military activities in Afghanistan.

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Winning the story war: Strategic communication and the conflict in Afghanistan

Cited by 33 publications

References 2 publications

Evolutionary Psychology: A Framework for Strategic Communication Research

Evolutionary Psychology: A Framework for Strategic Communication Research

The Russian national branding of innovations in defense industry complex as the answer to global challenges of the present

Discursive battlefields: Support(ing) the troops in Canada

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