“…It is important to justify the focus, including explaining theories and principles in a manner that is understandable to an interdisciplinary audience (National Communication Association, 2019). Significance is furthered by showing how success will be evaluated (Friedland et al, 2018; Peters, 2003; Rothstein, 2019). So called hot funding ideas can come from priorities identified in funders' calls for proposals, researchers' professional experiences, the professional literature, theoretical advancements and enhancements to diversity, equity and inclusion (Gitlin & Lyons, 2008).…”