Winery visitation sets

Alant, Karin; Bruwer, Johan

doi:10.1108/17511061011061748

Cited by 61 publications

(3 citation statements)

References 23 publications

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“…RQ "captures the overall calibre of relationship ties and their overall impact on outcomes" Liu et al (2010, p. 4) "RQ can be defined as the extent of both parties' willingness to pursue common interests, mutual understanding, reciprocity, loyalty to each other, and long-term cooperation." Nyaga and Whipple (2011, p. 356) RQ "as a higher order construct that can be used to represent the overall value of a relationship, be it collaborative or arm's length" Song et al (2012, p. 290) RQ is "the degree to which the parties in a relationship are engaged in an active, long-term working relationship that includes cooperation and conflict resolution" Leonidou et al (2013, p. 161) RQ "is a higher-order construct, comprising of cooperation, trust, commitment, and communication" Therefore, wineries and wine cellars play a significant role by stimulating emotional attachment and providing memorable experiences (Alonso et al, 2008;Alant and Bruwer, 2010). The cognitive component involves learning to taste, and taking the time to appreciate the wine and its features.…”

Section: Rqmentioning

confidence: 99%

Wine prestige and experience in enhancing relationship quality and outcomes

Loureiro

Cunha

2017

IJWBR

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Methods: wine brand prestige, wine consumer experience, consumer satisfaction, wine brand image, word-of-mouth,, relationship quality Purpose: the purpose of this study is twofold: (i) conduct a systematic literature review on relationship quality; (ii) analyse the effect of wine brand prestige and wine consumer experience on consumer satisfaction, as well as the wine brand image and word-ofmouth as outcomes. Design/methodology/approach: we employ a systematic approach to develop the literature review and a survey designed and used to collect responses from 479 wine consumers and tourists. Partial Least Squares approach is used to test the proposed model and analyse the findings. Findings: the systematic literature analysis contributes to the conceptualization of the proposed model on wine tourism. The findings of the survey suggest that wine brand prestige is more effective in enhancing consumer satisfaction than the wine consumer experience. Consumer satisfaction acts as a mediator between wine brand prestige and wine consumer experience and the outcomes, which are wine brand image and word-ofmouth. Originality/value: this research sheds light on a strategic and communicational development of prestigious wine brands to enhance wine image and keep wine tourists captivated.Keywords: wine brand prestige, wine consumer experience, consumer satisfaction, wine brand image, word-of-mouth, relationship quality, systematic literature approach IntroductionThe wine market today is much more complex than in the previous centuries, with different players from all around the world. Consumers are more sophisticated and the endeavour to reach new customers is more demanding. What might have been unthinkable a few decades ago is now a critical need for business competitiveness.Currently, the market promotes a global offer which ensures the quality of goods and/or services, and also requires from all players in the supply chain, a faster, more efficient and differentiated response. In the midst of aggressive offers that could arise from any part of the world, building a sustainable business exchange requires producing and offering added value in order to sustain the market position (Nyaga and Whipple, 2011). This reality highlights the awareness for reciprocal and symmetric interdependence of the organizations to have access to expert knowledge and resources, thus complementing internal competences and increasing competitive performance (e.g.,Hennig-Thurau and Klee, 1997; Dyer and Singh, 1998; De Wulf, Odekerken-Schröder, and Iacobucci, 2001; Walter, Muller, Helfert, and Ritter, 2003; Kim, Park, Ryoo, and Park, 2010; Zacharia, Nix, and Lusch, 2011; Hammervoll, 2012). Hence, it is not a surprise that producers, distributors, retailers, customers and even competitors join forces to co-create value solutions. Thus, establishing, retaining appropriate exchange relationships, and developing quality relationships results in superior and distinct advantages for both partners (e.g

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Section: Rqmentioning

confidence: 99%

Wine prestige and experience in enhancing relationship quality and outcomes

Loureiro

Cunha

2017

IJWBR

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“…Finally, actual experience of the COO under consideration by travelling to and visiting it, could have a potential effect on product evaluations (Alant & Bruwer, 2010). The perception of a COO established through a visit (tourist) experience is likely to have a positive effect on the evaluation of products originating from such a COO by a consumer (Nadeau et al, 2008).…”

Section: Product Purchase Experience Purchase Frequency and Coo Trave...mentioning

confidence: 99%

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents

Bruwer

Cohen

Driesener

et al. 2023

Australasian Marketing Journal

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This research provides nuanced insights from a consumer-centric behavioural psychology perspective, by developing a theoretically grounded motivational process model of product evaluation, viewed through a country-of-origin (COO) lens, incorporating the focal constructs of product involvement, product knowledge, consumer ethnocentrism (CET) and antecedents related to wine buying in China. An online survey of 934 consumers across China in a range of 12 tier-1 and tier-2 cities investigates the effects of several independent variables on COO product category evaluation. The findings provide valuable contrasting insights between evaluations of products originating from developed economies (France and Australia) and a transitional economy (China), the home country. We validate a 10-item version of the CETSCALE and apply multiple linear regression (MLR) modelling to test the hypothesised relationships. We further contribute by examining both main and interaction effects of the empirically enhanced model. We conclude that CET, product involvement, product purchase experience and, travel exposure significantly impact COO product evaluations, through actual product purchase experience, while product purchase frequency does not. CET also has a significant mediating effect on product evaluation through both involvement and actual product purchasing experience. Gender has direct effects on CET and product evaluation, as does household income on product evaluation.

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“…Wine tourism is often part of tourists’ broader travel plans to a destination. It is frequently paired with culinary experiences or potentially combined with shopping activities (Alant and Bruwer, 2010). Yet, a visit to a winery includes a complex set of value-creating aspects for tourists (Mitchell and Hall, 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

Value creation in wine tourism – an exploration through deep neural networks

Gao

Xia

Deng

et al. 2022

Journal of Vacation Marketing

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The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review data from wine tourists in Australia, we develop a novel deep neural network-based framework using an innovative AI-based exploratory design. Results of the case study reveal that in addition to product-related aspects, sensory-and education-related experiential aspects are also highly important for value creation in wine tourism. Theoretical and practical implications, as well as ideas for future research are discussed.

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Winery visitation sets

Cited by 61 publications

References 23 publications

Wine prestige and experience in enhancing relationship quality and outcomes

Wine prestige and experience in enhancing relationship quality and outcomes

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents

Value creation in wine tourism – an exploration through deep neural networks

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