Wine tourism in Portugal: the Bairrada Wine Route.

Correia, Luís Filipe de Oliveira; Ascenção, Mário Passos; Carlsen, Jack; Charters, Steve

doi:10.1079/9781845931704.0242

Cited by 6 publications

(8 citation statements)

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“…Gastronomy and wines have become significant factors of regional distinctiveness. Portugal has followed other successful international cases by improving its wine tourism services and gastronomic products (Correia & Ascenção, 2006). In the regions where this study was conducted, the lack of cooperation between small scale stakeholders appeared evident and putting at risk the quality of the tourism services provided.…”

Section: Discussionmentioning

confidence: 96%

Enogastronomy in Northern Portugal: Destination Cooperation and Regional Identity

Rachão

Breda

Fernandes

et al. 2019

Advances in Hospitality and Tourism Research (AHTR)

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This study aims to understand how conflicting stakeholders' interests and agendas of the public, private and non-profit sectors may affect the management of the tourism destination identity. It focuses on Northern Portugal, a geographical area with contrasting characteristics, ranging from coastal urban areas to rural hinterland, each dealing with different development issues. The study is qualitative in nature, being carried out using indepth interviews conducted with various stakeholders (public, private and non-profit sectors) at three wine regions located in Northern Portugal. Data was examined through content analysis. The findings suggest that there is an evident lack of cooperation between the food-and-wine and the tourism sectors in the three

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Section: Discussionmentioning

confidence: 96%

Enogastronomy in Northern Portugal: Destination Cooperation and Regional Identity

Rachão

Breda

Fernandes

et al. 2019

Advances in Hospitality and Tourism Research (AHTR)

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“…As indicated, one of the most common ways used by many attractions such as wineries to attract visitors, is through road signage (Correia and Ascencao, 2006;Correia et al, 2004;Chang, 2015;Fox, 2012;Frochot, 2000;Getz and Brown, 2006;Hurburgh and Friend, 2006). For example, Getz and Brown (2006) found that most wineries in Canada's Okanagan Valley use road signs to help direct visitors to their location.…”

Section: Winery Related Signagementioning

confidence: 99%

“…A key necessity for successful winery tourism in any state is the ease of wayfinding by winery tourists; that, in turn, is impacted by the effectiveness of the pertinent highway signage program(s) used by the wineries. Therefore, unsurprisingly, it has been well documented (Bruwer and Lesschaeve, 2012;Chang, 2015;Correia and Ascencao, 2006;Dornbusch and Kawczynska, 1992;Hall et al, 2000;Hurburgh and Friend, 2006;Xia et al, 2008) that effective highway signage programs are a key to the success of winery tourism industry in any state or region. Extant literature on the subject has focused primarily on a study of this linkage and assessing the impact of effective signage on wine tourism.…”

Section: Introductionmentioning

confidence: 99%

Wine tourism signage programs in the USA

Byrd

Bhadury²,

Troy

2017

IJWBR

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Purpose Highway signage programs are important to the success of winery tourism industry. The purpose of this paper is to investigate the regulatory environment US wineries operate under in regards to highway signage programs. The goal then is to compare wine tourism-related highway signage programs in the USA and identify best practices for the programs. Design/methodology/approach Twenty-six programs from 13 US states are included in this study. Research collected both primary data (through interviews with 30 officials and representatives) and secondary data (from websites, government publications) to identify the costs, regulations and rules of each program. Findings A review of these programs shows that while there are many common elements in these programs, all are managed differently, have different operational and facility requirements for participation and vary in cost. Practical implications Highway signage programs related to winery tourism are best administered by a single state-wide governmental agency or foundations/trusts. Second, highway signage program should link with a separate certification program for the wineries which guarantees a certain minimum amount of local content. Winery owners and officials interviewed also emphasized the need for synergy among neighboring wineries to facilitate winery tourism. Originality/value Limited research has been conducted about the regulatory environment of signage programs that are specific to the wine industry in the USA. This study begins to address this gap in the literature by presenting an overview and best practices of 26 wine tourism-related highway signage programs from 13 different states across the USA.

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“…A good example of this is the wine route development in the Bairrada region of Portugal. Correira and Ascencao (2006) indicated the necessary steps of the process in the process of developing a wine route, which enables visitors to meet wine producers. Bras, Costa, and Buhalis (2010) emphasized that after some previous failures to promote the development of the Bairrada wine route (BWR), it is important to involve a large number of economic partners and to gather public and political support, by organizing first-step actions and increasing network trust and communication.…”

Section: Literature Reviewmentioning

confidence: 99%

Mutual Relationship of Wine Industry vs. Wine Tourism: The Israeli Perspective

Tirosh¹

2014

JTHM

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Wine tourism is identified as a symbolic partner of the wine industry. The wine industry in Israel has been experiencing a rapid development from a small wine producer for the Jewish community to a substantial wine industry which exports a wide variety of top-quality wines, which is followed by wine tourism activities. The objective of the research is to determine the perceived strategy of wine stakeholders in relation to the wine tourism, and to indicate future implications. The research applies the tourism area life cycle (TALC) model and the SWOTCLOCK TM approach. Results show that the "leading strategy" of big commercial wineries is growth compared to the response strategy of small and family wineries and survival of mid wineries. Government ministries and the Vine and Wine Board (VWB) perceive leverage to be the "leading strategy". Findings of empirical data analysis position the current leading strategy as response and prove the validation between the TALC and SWOTCLOCK TM models. The key conclusion and recommendation is that government ministries, VWB, and local authorities should take a leading role in leading the wine industry and tourism sector towards the rejuvenation and growth stage.

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Wine tourism in Portugal: the Bairrada Wine Route.

Abstract: This chapter (i) evaluates a Portuguese wine route (the Bairrada Wine Route) created under the EU's Dyonísios Inter-regional Cooperation Programme; and (ii) identifies perspectives concerning its future potential.

Cited by 6 publications

References 0 publications

Enogastronomy in Northern Portugal: Destination Cooperation and Regional Identity

Enogastronomy in Northern Portugal: Destination Cooperation and Regional Identity

Wine tourism signage programs in the USA

Mutual Relationship of Wine Industry vs. Wine Tourism: The Israeli Perspective

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