Wine Tourism: Constructs of the Experience

Madeira, Arlindo; Correia, Antónia; Filipe, José

doi:10.1007/978-3-030-11160-1_6

Cited by 10 publications

(12 citation statements)

References 64 publications

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“…The promotion of wine tourism can improve the reputation of wine regions and highlight their differentiating characteristics (Frochot, 2003), allowing the consumer to transfer these positive associations to the brands coming from that region/country. The creation of favorable consumer experiences may be a tool to enhance the wine perceived quality and the creation of memories that enable increased brand loyalty and brand equity (Madeira et al, 2019). This suggestion can be applied to both the Portuguese and Canadian markets.…”

Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector

Passagem

Crespo

Almeida

2020

WEP

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The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand awareness and perceived quality, as well as the brand equity subsequent effect on purchase intention. The hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results of the Portuguese sample indicate that the country of origin affects positively all the brand equity dimensions. The Canadian sample results show that country of origin affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness dimensions.

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Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector

Passagem

Crespo

Almeida

2020

WEP

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“…Tourists have “traditionally been experience collectors, iconic figures of the experience economy” (Richards, 2021). Wine tourism is a “multiphase paradigm” (Santos et al , 2019), and recent studies have focussed on the experiential dimension of wine tourism (Arnould et al , 2002; Carlsen and Charters, 2007; Carmichael, 2005; Cohen and Ben-Nun, 2009; Getz, 2000; Haller et al , 2020; Madeira et al , 2019; Pikkemaat et al , 2009; Pivac, 2012; Quadri-Felitti and Fiore, 2012; Thanh and Kirova, 2018). Pivac (2012) attested 10 crucial features of the wine tourism experience, namely, wine tasting and buying; socialising with friends; enjoying the day outdoors; enjoying the rural environment and vineyards; becoming familiar with wine production; learning about wine; wine tasting in restaurants; a tour of the winery; visitor experience of other attractions and activities; and relaxation.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Therefore, investigating the dimensions of wine tourism and interrelated activities beyond the desire to experience wines has become essential (Cohen and Ben-Nun, 2009; Quadri-Felitti and Fiore, 2012). Several studies have evaluated wine tourist experiences using the experiential dimension (Bruwer and Alant, 2009; Carmichael, 2005; Cohen and Ben-Nun, 2009; Haller et al , 2020; Madeira et al , 2019; Pikkemaat et al , 2009; Quadri-Felitti and Fiore, 2012; Sparks, 2007; Thanh and Kirova, 2018).…”

Section: Introductionmentioning

confidence: 99%

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Kotur

2022

IJWBR

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Purpose In a post-COVID world, tourists seeking wellness through unique tourism experiences is expected to intensify. The purpose of this study is twofold – to provide baseline information to explore interlinkages between wine tourism and wellness and to identify wine tourism experiences that create a sense of wellness among wine tourists. Design/methodology/approach This study adopts a netnographic approach by analysing user-generated content collected from the TripAdvisor platform. A total of 2,117 reviews of seven wineries in Maharashtra, India, were coded. Findings Fourteen interpretive codes were identified and positioned within Dunn’s (1959) four dimensions of wellness, namely, body, mind, spirit and environment. The findings suggest that wine tourism experiences allow wine tourists to rejuvenate their mind, body and spirit, enhancing a sense of holistic wellness. Practical implications Proposed wellness dimensions of the wine tourism framework can be used by practitioners to enhance the quality and variety of their wine tourism offerings, extending into the realm of wellness. Originality/value To the best of the authors’ knowledge, based on the literature review, there are few studies examining wine tourism through the lens of wellness. Also, the study uses Indian wineries as the study site, offering an insight into tourist experiences of this growing wine tourism market.

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“…Many studies focus on what motivates gastronomic tourists [14][15][16][17], as well as on gastronomy by country, e.g., France [18,19], Italy [20], Portugal [21,22], Croatia [23,24] and Spain [25][26][27], or by products, e.g., wine [27][28][29][30][31][32], cheese [33][34][35], and Iberian ham [26][27][28][29][30][31][32][33][34][35][36]; however, there are fewer analyses of tourist offers [37][38][39] or demand forecasts [40][41][42][43]. In the case of oil, research on olive oil stands out.…”

Section: Literature Review Oil As a Tourist Resourcementioning

confidence: 99%

Factors that characterize oleotourists in the province of Córdoba

2022

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Oleotourism (olive oil tourism) is a new form of gastronomic tourism that satisfies increasingly challenging tourist demand, especially in the wake of the pandemic and for tourists who seek not only quality food products but also a safe environment to enjoy their chosen activity. Córdoba is a province in southern Spain where olives play a very important role, accounting for 50% of its cultivated area, and whose agricultural activity can be complemented with tourism due to its 189 oil mills that can welcome visitors for oil tasting. However, this type of tourism is not seeing an expected boom. This research analyzes, through a varimax analysis, the factors that attract and drive oleotourists as well as the components of such tourism. As a result, four principal components related to tourists and tourism offers were obtained, finding a high degree of satisfaction of oleotourist with the routes explored as well as a lack of knowledge of this type of tourism in international markets.

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Wine Tourism: Constructs of the Experience

Cited by 10 publications

References 64 publications

The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector

The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Factors that characterize oleotourists in the province of Córdoba

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