Wine tourism and purchase intention: a measure of emotions according to the PANAS scale

Borondo, Jorge Pelegrín; Pascual, Cristina Olarte; Oruezabala, Gwenaëlle

doi:10.1080/09571264.2020.1780573

Cited by 23 publications

(11 citation statements)

References 96 publications

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“…The results confirm that: (a) Future purchasing intentions (either while on holidays or after returning home) are predominantly influenced by the quality of the wines tasted during the winery visit and, to a lesser extent, by the winery experience itself. Therefore, the results are more or less aligned with the findings obtained by [31] in the context of a well-known Spanish region and wineries who concluded that the positive emotions generated by the novelty of the wine itself significantly explained purchase intention, whilst the emotions produced by the winery visit barely affected it. Although to a lesser extent, they are also in line with the results obtained by [32] who reached a similar conclusion but placed more emphasis on the winery visit experience stating that consumers having an enjoyable and memorable experience are more likely to buy the wine again and/or promote the wine brand to others.…”

Section: Discussionsupporting

confidence: 83%

“…Satisfaction and positive emotions derived from the visit have been constructs frequently analyzed. In this regard, [31] concluded that tasting sessions for tourists at Spanish wineries were a direct way to promote wines and encourage purchases. More precisely, these authors conclude that the positive emotions generated by the product's novelty (that is, the novelty of the wine itself) highly explained purchase intention, whilst the emotions produced by the winery visit barely affected it.…”

Section: Satisfaction Revisit and Future Purchase Intentionsmentioning

confidence: 99%

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Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands

2021

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This study explores the potential contribution to economic and cultural sustainability of fostering wine tourism activity in a Mediterranean mature mass tourism destination like the Balearic Islands. A causal model was designed linking winery visitors’ satisfaction with both the local wines and the visit to the winery and future purchasing intentions as well as the interest in the destination cultural offer, global satisfaction with the trip, and image of the destination. Field research was carried out within the wineries where a questionnaire was administered personally to a sample of 200 winery visitors. The managers of the wineries were contacted previously to ensure their cooperation in the research. The statistical method used for the analysis of the exploratory causal model was the Partial Least Squares (PLS) regression. Results indicate that there is a great growth potential for wine tourism activity in the islands with important positive externalities on gastronomic tourism and the overall image of the Islands. Results show that wine tourism might boost the sales and exports of wine in the medium and long term. Finally, it can be concluded that there are important synergies between rural tourism, mass tourism, and wine tourism in the islands which are still not sufficiently optimized, and that greater support to wine tourism development could contribute not only to a more sustainable rural development but also to a more sustainable tourist activity overall within a more diversified economy.

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Section: Discussionsupporting

confidence: 83%

Section: Satisfaction Revisit and Future Purchase Intentionsmentioning

confidence: 99%

Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands

2021

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“…People’s reduced social activities and social isolation can increase boredom and reduce people’s life satisfaction ( Chao et al, 2020 ). Studies have shown that boredom is closely related to shopping behavior, and people’s intention and behaviors increase when they feel bored ( Lidholm et al, 2017 ; Bae et al, 2019 ; Bozaci, 2020 ; Pelegrín-Borondo et al, 2020 ). As a result of the common idea that going shopping may both ease boredom and put importance into otherwise mundane events ( Sundström et al, 2019 ).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

The Impact of Consumers’ Loneliness and Boredom on Purchase Intention in Live Commerce During COVID-19: Telepresence as a Mediator

et al. 2022

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This paper examines the relationship between consumer loneliness, boredom, telepresence, influencer-brand image congruence and purchase intention by investigating consumers of live commerce during the COVID-19 period. With the help of an online survey website, survey data was gathered on 550 Chinese customers who experienced live commerce shopping in China. Although previous studies have shown that consumer boredom and loneliness have an impact on purchase intention, the mechanism of influence remains unclear. As a result, additional research is needed to study the link between boredom and loneliness and customer purchase intention. Consumers’ purchase intention was influenced by their feelings of loneliness and boredom. Telepresence played a mediating role in the impact of loneliness and boredom on purchase intention. Influencer-brand image congruence played a moderating role in the impact of consumers’ boredom on purchase intention. The study results contribute to the research of factors impacting consumers’ purchase intention. In addition, this study can help live commerce merchants better understand the impact factors of consumers’ purchase intention and contribute to the development of live commerce.

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“…This includes the analysis of places of consumption, as house consumption generally involves buying in different shops and drinking different wines compared to off-house consuming occasions (Thach 2012 ; Hall et al 2004 ). This also encompasses the many connections between wine purchase and consumption, on the one side, and tourism, on the other side (Pelegrín-Borondo et al 2020 ). More in details, the strict connections between wine tourism and the search of typical products, the discovery of local cultural heritages and the desire for novelty and ethnic experiences are explored (Borondo et al 2020).…”

Section: The Demand Sidementioning

confidence: 99%

From Flasks to Fine Glasses: Recent Trends in Wine Economics

Carbone

2021

Ital Econ J

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This short literature review on wine economics introduces the Special Issue on wine of the Italian Economic Journal. Its goal is to provide non wine experts with an overall picture of recent trends of the wine sector and of major developments of the economic literature devoted to wine markets. As the wine market deeply changed through the last decades, the first section quickly outlines these changes. The second section revise literature on wine demand while the third section is on supply and the fourth is focused on policies.

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Wine tourism and purchase intention: a measure of emotions according to the PANAS scale

Cited by 23 publications

References 96 publications

Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands

Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands

The Impact of Consumers’ Loneliness and Boredom on Purchase Intention in Live Commerce During COVID-19: Telepresence as a Mediator

From Flasks to Fine Glasses: Recent Trends in Wine Economics

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