Wine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing

Bresciani, Stefano; Ferraris, Alberto; Santoro, Gabriele; Nilsen, Heidi Rapp

doi:10.1080/10496491.2016.1121753

Cited by 111 publications

(118 citation statements)

References 39 publications

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“…The first hypothesis is therefore accepted despite the very low explained variance (11.6%). Unsurprisingly, other factors do exist that determine and explain the economic results of wineries, such as label and designation of origin [27]. The importance of these results stems from the fact that wineries have traditionally ignored environmental concerns which they consider to be irrelevant since this is not one of most polluting sectors [73].…”

Section: Discussionmentioning

confidence: 99%

Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector

Barba‐Sánchez

Atienza-Sahuquillo

2016

Sustainability

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Environmental sustainability in the winery sector is receiving increased attention from governments, environmental groups, and consumers. The aim of this study is to explore the relationship between the degree of proactivity of a firm's environmental strategies and its business performance. The novelty of this research work lies in its definition of business performance, which includes business environmental performance in terms of reducing the firm's environmental impacts and eco-efficiency in the use of resources such as water, energy, and raw materials, in addition to its economic performance. A model is proposed and tested using a sample of 312 Spanish wineries. Data were analysed using partial least squares path modelling (PLS-PM). The fitness and robustness of the structural model proved adequate. The results indicate positive correlation of environmental proactivity with economic and environmental performance. Although environmental proactivity improves business performance, it has a greater impact on reducing environmental impacts and improving eco-efficiency.

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Section: Discussionmentioning

confidence: 99%

Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector

Barba‐Sánchez

Atienza-Sahuquillo

2016

Sustainability

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“…First, marketing management approaches can be applied to improve the value of sustainability in the wine sector (Bresciani, Ferraris, Santoro, & Nilsen, 2016;Contò, Fiore, Vrontis, & Silvestri, 2015).…”

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confidence: 99%

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

et al. 2019

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Based on a survey with 64 small and medium-sized enterprises (SMEs) in two Italian wine regions, this study aims to (a) identify key drivers and barriers of the adoption of sustainability and (b) compare the adoption and evaluation (use, financial/labor investments, and satisfaction) of sustainability practices in four management domains (marketing, chain, operational, and innovation). Results show that internal drivers were considered to be more important than external drivers. Economic sustainabilityoriented drivers scored significantly lower than drivers related to other dimensions, such as environmental sustainability and heritage. Key barriers refer to labor and investments costs, as well as concerns about greenwashing. Although there are substantial differences in adoption and evaluation of sustainability practices within and between management domains, this study confirms their widespread adoption in wineries. Among users, satisfaction levels outweigh the perceived investments.Except for innovation management practices, financial investments are considered to be lower than labor investments. Positive correlations between use-satisfaction (within each management domain) and between investments or satisfaction levels (between management domains) further lend support for producers' adoption of multiple practices. At sustainability dimension level, heritage is negatively correlated with the evaluation indicators, indicating that it may act as a potential barrier to some sustainability practices. Segmentation analysis identified a low (30%) and high sustainability clusters (70%), which differ significantly in terms of sustainability perceptions and drivers, adoption, and evaluation of practices, as well as company characteristics.Future research needs to validate the findings on SMEs, compare our measures with more objective evaluation indicators, future adoption rates, and multidimensional sustainability practices.

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“…"Green economy" and "sustainable development" have become the focus of many studies in the literature and of national and international directives (Bresciani, Ferraris, Santoro, & Nilsen, 2016;Wu, 2017;Franceschelli, Santoro, & Candelo, 2018). For example, the International Energy Agency report presented in 2016 at the Conference of the Parties 22 in Marrakesh stated that the global economy is becoming "greener."…”

Section: Introductionmentioning

confidence: 99%

Assessing the determinants of performance in the recycling business: Evidence from the Italian context

Franceschelli

Santoro

Giacosa

et al. 2019

Corp Soc Responsibility Env

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This study aims to shed light on the elements that can influence the performance of green businesses, more specifically organizations active within the recycling business.After defining and identifying green businesses, the paper focuses on the Italian recycling business, examining whether the green practices and features of a green business can influence the organization's performance. Using a quantitative methodology with a sample of 87 Italian organizations whose core business is recycling and applying a model of multiple linear regression, the findings highlight several variables that affect the economic results. The originality of this study lies in the link between green practices and green businesses, exploring which structures are efficient and are driving elements of these recycling organizations. These findings offer several contributions to theory and practice and for policymakers.

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Wine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing

Cited by 111 publications

References 39 publications

Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector

Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

Assessing the determinants of performance in the recycling business: Evidence from the Italian context

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