Wine and wine tourism experience: a theoretical and conceptual review

Abstract

Purpose This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future research. Design/methodology/approach The paper provides an in-depth literature review and content analysis of prior work. Findings The experience focussed on wine andwine tourismrequires further exploration. The boundaries of the wine andwine tourism experience were identified, togetherwith highlights and strategic agenda for future actions. Originality/value Based on some key prior literature on the topic of wine and tourism experience, future research directions and approaches were proposed.

Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada, a Portuguese Wine-Producing Region

“…Wine tourists are interested in enjoying wine tasting and buying wines while on holiday, but the experience involves more than this [2]. They enjoy learning about the production process, grape varieties and terroir characteristics, having the opportunity to socialize and interact with local producers and local agents, enjoying the natural and rural landscape and visiting other destination attractions [2,3,5,10,23,[32][33][34]. However, wine tourists show differences regarding levels of interest in and previous knowledge about wine, which influence the experience [2].…”

“…Traditional visits to wineries, cellars and wine tasting are crucial in wine tourism, but there is a need to foster other genuine elements to improve and differentiate the experience [4,6,9,24]. Wine and food experiences in rural territories should therefore meet and, if possible, exceed tourists' expectations by promoting personalized experiences that engage personal resources (such as previous knowledge or experience), thus contributing to visitors' engagement and satisfaction [17,34,48].…”

Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists

“…Ali-Knight and Carlsen [45] state that consumer engagement is achieved by novelty and sensory activities in winery settings and was confirmed by Santos el al. [18] where sensory impressions impacted on the winery visit experience.…”

“…For instance, there is a lack of consensus about how the wine experience occurs and is perceived in the context of wine tourism activities. Hence, there is an emerging need to develop and validate a new scale addressing the wine experience [18]. The original contribution of the paper is to showcase the dimensions that form the wine experience construct, providing its associated originality and the value added.…”

Tourism Experience and Construction of Personalized Smart Tourism Program Under Tourist Psychology

“…It refers to a psychological experience generated by tourists when they appreciate the beautiful nature, artwork, and other artificial products. In essence, experience is “a comprehensive aesthetic practice that integrates natural beauty, artistic beauty, and the beauty of social life.” Figure 3 shows the “4E” tourism experience model proposed by Pine and Gilmore (Santos et al, 2019 ). According to Pine and Gilmore, the essence of tourism is to obtain a pleasant experience.…”