We all dream, individually and collectively. The latter is called “social dreaming,” an established practice in a number of groups and societies. For example, elders in some tribes gather to share dreams in order to find direction. In the analytic world, social dreaming was discovered to be an important way of increasing awareness of aspects of the collectively held unconscious. In this article, the concept of the social dreaming matrix is explored along with the way it was applied and experienced during the 18th biannual transactional analysis conference held in Sydney, Australia, in 2006. Themes and issues from the conference experience are discussed.