Willingness to Stay of Tourism Lifestyle Entrepreneurs: A Configurational Perspective

Abstract

Tourism lifestyle entrepreneurs play an essential role in the innovation, sustainability, and competitiveness of tourism destinations. Thus, the ability of a destination to attract and retain this type of entrepreneur is an essential factor in strategic decisions. The limited research on this class of entrepreneurs implies that decision makers have little information about the factors that contribute to their willingness to stay in a particular destination. To address this challenge, this study employs a mixed-method approach, combining a quantitative survey-based study with a qualitative study by means of in-depth interviews. Based on survey data and using fuzzy set qualitative comparative analysis, this study identifies three equifinal configurations of antecedent factors (entrepreneurial self-efficacy, community-centered strategy, community attachment, and place attachment) that lead to a willingness to stay. Place attachment is the single-core condition. Moreover, the findings show that TLEs are not a homogeneous group. On the contrary, these entrepreneurs are driven by different motives and personal backgrounds. These results represent important insights for the definition of more sustainable strategies in destinations.

Lifestyle Entrepreneurship as a Vehicle for Leisure and Sustainable Tourism

“…Simultaneously, this provided new narratives for communication and marketing activities. This finding is important and extends existing knowledge, since previous research was only dedicated to knowledge integration [ 37 ] and the importance of financial and nonfinancial objectives [ 38 ].…”

Lifestyle entrepreneurship innovation and self‐efficacy: Exploring the direct and indirect effects of marshaling

“…Moreover, the literature has highlighted the importance of firm's capabilities (e.g., marshaling, innovation and, communication) in launching new enterprises, gaining/ maintaining competitive advantage and, having high business performances (Damanpour, 1991;Mueller & Goic, 2003;Porter, 1998;Weerawardena, 2003). However, as recognized by Dias & Silva (2021b) the conversion of local knowledge and resources through marshaling into innovative tourism experiences demands a previous step, namely the transformation of those traditions and stories it into new narratives and meaningful destination-specific experiences. Furthermore, O'Cass and Ngo (2011) argue that there is a complementary relationship between innovation and communication in enhancing the performance of certain organizations.…”

“…The author states that this concept represents an essential marketing variable for “segmenting and targeting certain groups and developing a marketing action plan, including product, distribution, pricing and promotion decisions” (Baloglu, 2001, p. 127). Regarding the communications strategies of lifestyle entrepreneurs, their familiarity with the place allows to develop tourism products and experiences associated with the place's traditions and identity, representing a source of differentiation when compared to the offering of large companies (Dias et al, 2020b; Dias & Silva, 2021a). Thus, based on the theoretical analysis and facts above, we formulated the following hypothesis:H3 Place Familiarity Perception has a positive relationship with Communication.…”

The Relationship between Tourism Development, Satisfaction, Support to Tourism and Tourism Entrepreneurship in Emerging Tourism Destination: Residents’ Perspective

“…One of those is social entrepreneurship which specifies the efforts made to solve certain problems of society (Aquino, Lück, & Schänzel, 2018). The tourism sector, which is in service on the basis of human and human relations, plays an important role in the creation of social capital and has a close relationship with social entrepreneurship which combines social benefits and profit motives (Dias & Silva, 2021). Social entrepreneurship in tourism has principles and objectives as; a) to promote environmentally conscious behaviours, b) not to interfere in the natural environmental processes, c) to minimise damage caused by tourism to the natural and traditional environment, d) to protect hosting communities and institutions, to meet tourism needs of the local community, e) to minimise the negative effects of tourism, f) to execute the infrastructure investments of tourism in an environmentally friendly manner, g) to develop tourism in a way to provides a livelihood for the local community, h) to support those needy for the issues such as employment and to provide economic benefits, i) to provide social and economic benefits for minorities such as women and the elderly in society (Günlü, 2015).…”