Willingness to Reduce Animal Product Consumption: Exploring the Role of Environmental, Animal, and Health Motivations, Selfishness, and Animal-oriented Empathy
Angela Dillon-Murray,
Aletha Ward,
Jeffrey Soar
Abstract:Increasing the willingness to reduce animal product consumption has the potential to contribute to ameliorating the impact of animal agriculture on the environment, as well as foster healthier diets and improve the lives of farmed and wild animals. Reduction of animal product consumption is a prosocial behaviour (PSB), and factors that are considered to influence it are empathy and selfishness. In this research, animal-oriented empathy examined empathy specifically for animals. Animal oriented empathy and thre… Show more
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