Willingness-to-pay for safety improvements in the German meat sector: the case of the Q&amp;S label

Enneking, Ulrich

doi:10.1093/erae/31.2.205

Cited by 106 publications

(63 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The results obtained show the relevance of the attributes chosen to explain the choice process+ Thus, the designation of origin and wine aging attributes are of great importance in the consumer buying decision+ The grape variety variable, although it has lower utility values, was also found to be significant~especially a foreign variety!, thus confirming the emergence in the Spanish wine market of the "New World" marketing strategy based on well-known varietal wines+ A greater emphasis on those attributes, whenever considering communication campaigns, might prevent a further falling of Spanish wine consumption+ The traditional price variable was found to have a concave shape when plotted in terms of utility, that is, consumer utility increases when price increases, until a maximum price level, and above that price utility decreases+ This price approach is different and innovative when compared to the results obtained from previous works in other agricultural products and environmental studies, where the price coefficient was usually found to be negative~Morrison, Bennett, Blamey, & Louviere, 2002;Lusk et al+, 2003;Enneking, 2004;Colombo, Harley, & Calatrava, 2005;Rigby & Burton, 2005!, indicating a decrease in consumer utility when price increases+ At the same time, it confirms the recent results obtained by Lockshin et al+~2006! and Lockshin and Halstead~2005!…”

Section: Conclusion and Further Researchmentioning

confidence: 82%

Spanish wine consumer behavior: A choice experiment approach

2006

View full text Add to dashboard Cite

Overall wine consumption in Spain is decreasing, while at the same time, designation of origin (DO) wine consumption is increasing gradually. This study examines Spanish DO wine consumer behavior by the use of a choice experiment technique. A main-effects model as well as an interaction-effects model is estimated based on four attributes: designation of origin, price, wine aging, and grape variety. Willingness-to-pay estimates, depending on the price segment, is derived for switching from one attribute level to another. Consumer segmentation is undertaken based on purchase frequencies. Market simulations are presented for consumer segments. Empirical results indicate the importance of the DO and the wine aging attributes on wine selection. The interaction-effects model shows the importance of attribute interactions on consumers' choice process. Differences as well as similarities are detected among consumer segments. [EconLit citations: D120, Q120, Q130]. © 2006 Wiley Periodicals, Inc. Agribusiness 22: 343-362, 2006.

show abstract

Section: Conclusion and Further Researchmentioning

confidence: 82%

Spanish wine consumer behavior: A choice experiment approach

2006

View full text Add to dashboard Cite

show abstract

“…Inclusion of this "opt-out" clause is significant in product evaluation as in "real purchase decisions" consumers can defer purchase or purchase elsewhere (Enneking, 2004;Hu et al, 2004). Prior to the choice question, the functioning of the experiment was explained to participants, indicating the pork Frankfurt sausages attributes included in the experimental design and their levels as well as the existence of a no-buy option for each choice.…”

Section: Market Implications Of New Regulations 261mentioning

confidence: 99%

Market implications of new regulations: impact of health and nutrition information on consumer choice

Barreiro‐Hurlé

Gracía

Magistris

2009

Span. j. agric. res.

View full text Add to dashboard Cite

Consumer concern for health impacts of diet has increased the use of nutritional information and claims by agro-food industry. Under the current European legislation on nutrition and health claims and on nutritional labelling, three type of nutritional information can be provided on food products: nutritional facts panel, nutritional claims and health claims. In this context, the aim of the paper is to assess how much consumers' value the provision of three types of nutritional information in a meat product not precisely perceived as healthy, "pork Frankfurt sausages", using a choice experiment. The data comes from a survey conducted in two Spanish medium size towns (Zaragoza and Córdoba) during 2007. A mixed logit model is used to estimate the effect of the nutrition information attributes on consumers' utility and derive their willingness to pay. Results show that all three nutritional and health information items are valued by consumers, although preferences are heterogeneous. Health claims are significantly higher valued than nutritional attributes (facts panel or claim). Estimated market shares show that the use of any of the available labelling options will obtain significant market success even at prices including premiums above current price levels.Additional keywords: choice experiments, demand, health claims, nutrition claims, nutrition facts panel, sausages. ResumenImplicaciones en el mercado de una nueva regulación: el impacto de la información nutricional y de salud en la elección del consumidor La preocupación de los consumidores por los impactos de la salud de la dieta ha supuesto que la industria agroalimentaria haya incrementado la presencia de información nutricional y de salud en sus productos. La legislación comunitaria relativa a las alegaciones nutricionales y de salud, así como de etiquetado nutricional, permite la inclusión en los alimentos de tres tipos de información nutricional: composición nutricional, alegaciones nutricionales y alegaciones de salud. En este contexto, el objetivo del presente artículo es evaluar en qué medida los consumidores valoran la presencia de estos tres tipos de información nutricional en un producto cárnico utilizando la metodología de los experimentos de elección. La aplicación empírica se centra en un producto que no es percibido como saludable por los consumidores: las salchichas de cerdo cocidas tipo Frankfurt. Para ello se ha llevado a cabo una encuesta a consumidores en dos ciudades medianas españolas (Zaragoza y Córdoba) en el año 2007. Se han estimado los efectos de los distintos tipos de información sobre la utilidad de los consumidores a partir de un modelo de parámetros aleatorios, así como la disponibilidad a pagar por ellos. Los resultados obtenidos muestran que los tres tipos de información son valorados por los consumidores, aunque las preferencias son heterogéneas. Las alegaciones de salud son significativamente más valoradas que las fuentes de información relacionadas con nutrientes, ya sean como composición nutricional o como alegaci...

show abstract

“…Others researchers employed choice experiment to calculate WTP for several food safety attributes. Enneking (2004) used this method to analyse the impact of food safety label applied to brand products. He concluded that WTP estimates vary considerably across food labels and quality labelling influences consumer choice behaviour.…”

Section: Background On Wtp For Quality Attributesmentioning

confidence: 99%

“…They argued that valuation with controlled environment offers advantages like consider consumers' budget constraints, revelation of truthful values by the use of a revealmechanism and minimization of selection bias by recruiting for a "generic consumer study". Enneking (2004) criticised experimental auctions and CV studies, because he considered that these approaches pick out the food safety attributes as a central survey theme. He argued that consumers' attention is concentrated on this product feature, resulting in an over-representation compared with real market behaviour, where food safety is only one of several attributes.…”

Section: Background On Wtp For Quality Attributesmentioning

confidence: 99%