“…Studies have been conducted in different countries to analyze consumer behavior, and willingness to pay for sustainable alternatives to natural resources Consumers were willing to pay for renewable energy sources in Japan (Nomura and Akai, 2004), England (Longo et al, 2007;Scarpa and Willis, 2010), Greece (Damigos et al, 2009;Ntanos et al, 2018;Karasmanaki and Tsantopoulos, 2019), Crete (Zografakis et al, 2010), Cambodia (Yoeu and Pabuayon, 2011), U.S. (Murakami et al, 2014), South Korea (Lee et al, 2017), China (Ali et al, 2019), Poland (Pyzalska, 2019), Turkey (Muhammad et al, 2020), Nigeria, (Ayodele et al, 2021), Myanmar (Numata et al, 2021), Netherlands (Pleeging et al, 2021), Aguascalientes, Mexico (Martinez and Nunez, 2021). In Pakistan, (Ifat et al, 2020;Iqbal et al, 2020) concluded that people are willing to pay for renewable or green energy sources.…”