“…damage to coastal areas due to abrasion(Ruslan, Goh, Hattam, Edwards-Jones, & Moh, 2022). As for the effort in question, the researcher has listed it as a type of option or as a respondent's choice based on their ability to pay(Pratiwi, Purnomo, & Usman, 2020; Leasiwal, 2017).The amount of money that respondents are willing to pay to overcome the impact of coastal abrasion in Tarakan City varies widely, ranging from IDR 0 to IDR 250,000 per year, depending on the type of option or type of prevention chosen. The WTP value to overcome the impact of coastal abrasion which is most chosen by the respondents is the WTP value of IDR 0 per year with the Status Quo option, which is 33%, while the other WTP values chosen by the Sulistya Rini Pratiwi…”