Abstract:This article fills a void in the literature by investigating the impacts of royal weddings—arguably the grandest and the most iconic of public ceremonies involving royals—on destination-level brands. The direct and short-term effects of royal families and indeed the direct effect of seminal events involving the royals on destination-level accommodations and tourism service providers are more somewhat obvious. However, the more intriguing question and the one which we are more concerned with is: do royal weddin… Show more
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