Will Video Kill the Radio Star? Assessing the Potential of Targeted Exposure to Role Models through Video: Table 1:

Bernard, Tanguy; Dercon, Stefan; Orkin, Kate; Taffesse, Alemayehu Seyoum

doi:10.1093/wber/lhv014

Cited by 44 publications

(41 citation statements)

References 42 publications

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“…Recent research in other fields has shown that such non-cognitive impact pathways are often very powerful predictors of behavioural change (eg. Riley et al, 2017;Porter et al, 2017;Bernard et al, 2015). But also in the context agricultural technology adoption, the importance of non-cognitive characteristics has been emphasized (Abay et al, 2017).…”

Section: Impact On Rice Production and Yieldsmentioning

confidence: 99%

The Role of Information in Agricultural Technology Adoption: Experimental Evidence from Rice Farmers in Uganda

Campenhout

2021

Economic Development and Cultural Change

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Section: Impact On Rice Production and Yieldsmentioning

confidence: 99%

The Role of Information in Agricultural Technology Adoption: Experimental Evidence from Rice Farmers in Uganda

Campenhout

2021

Economic Development and Cultural Change

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“…Information treatments, especially if they involve showing videos featuring characters that farmers can relate to, may have an eect on farmer behavior in two ways (Bernard et al, 2015). The most obvious way is that, if farmers do not have knowledge, the information treatments ll an information gap.…”

Section: Research Questionsmentioning

confidence: 99%

The Role of Information in Agricultural Technology Adoption: Experimental Evidence from Rice Farmers in Uganda

Campenhout¹

2016

AEA Randomized Controlled Trials

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“…Watching Scandal resulted in higher financial knowledge scores, increased borrowing from formal sources, and decreased the likelihood of entering into hire purchase agreements (Berg & Zia, 2017). In Ethiopia, a study showed that simple documentaries of relatively 4 successful individuals from the same region affected both viewers' investment in their children's education and other future-oriented behaviors (Bernard et al, 2015; see also Bernard et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

The Nollywood Nudge: An Entertaining Approach to Saving

Coville¹,

Maro

Dunsch³

et al. 2019

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This paper investigates the immediate and medium-term behavioral response to an emotional trigger designed to affect biases in intertemporal financial decisions. The emotional trigger is provided by a narrative portraying the catastrophic consequences of poor financial choices. Even when people are fully aware of the most appropriate action to take, cognitive biases may prevent this knowledge from translating into action. The paper contributes to the literature by directly testing the importance of linking emotional stimulus to financial messages, to influence borrowing and saving decisions, and identifying the interaction between emotional stimulus and the opportunity to act on this stimulus. The study randomly assigned individuals to a featured production-a Nollywood (the Nigerian Hollywood) movie-on the financial consequences of poor borrowing and saving behavior. This treatment is interacted with the option of opening a savings account at the screening of the movie. At the exit of the screening, individuals in the financial education movie treatment are more likely to open a savings account than individuals in the placebo movie treatment. However, the effects dissipate quickly. When savings and borrowing behavior is measured four months later, the study finds no differences between treatments. The paper concludes that emotional triggers delivered in the context of a one-time feature film might not be enough to secure sustained changes in behavior.

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Will Video Kill the Radio Star? Assessing the Potential of Targeted Exposure to Role Models through Video: Table 1:

Cited by 44 publications

References 42 publications

The Role of Information in Agricultural Technology Adoption: Experimental Evidence from Rice Farmers in Uganda

The Role of Information in Agricultural Technology Adoption: Experimental Evidence from Rice Farmers in Uganda

The Role of Information in Agricultural Technology Adoption: Experimental Evidence from Rice Farmers in Uganda

The Nollywood Nudge: An Entertaining Approach to Saving

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