Why Small Actions Matter: Observations of Microleveraging and Event Service Operations During the Japan 2019 Rugby World Cup
Mark Piekarz
Abstract:The aim of this paper is to examine how smaller operational actions and decisions contribute to the effective leveraging of the sport event resource. It is an empirical paper, with a strong applied focus, using a mixed data collection methodology. Observational and interview data was collected on event day service delivery in a mix of stadiums, fan zones and town environments, during the 2019 Rugby World Cup in Japan. The contribution of this paper to events related research is that it shows that whilst levera… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.