Abstract:IntroductionAs South Korean companies frequently use apologies for various crisis situations and pair them with other types of crisis response strategies (i.e., scapegoating), theory-driven recommendations for crisis response messages may fall short in practice. This study empirically examines the effectiveness of two crisis response messages (i.e., apology + compensation vs. apology + scapegoating) by integrating the theory of communicative responsibility and situational crisis communication theory.MethodsSou… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.