Why read it on your mobile device? Change in reading habit of electronic magazines for university students

Abstract

Magazines, often published periodically with a variety of contents, have long been successful in catering to magazine readers' various content needs and reading interests. In recent years, interactive digital magazines instead of replicas of printed magazines, based on digital devices have been gaining popularity and preference due to its unrivaled convenience and interactivity. To some extent, many people's magazine-reading habits have been changed due to their adoption of mobile digital devices. This study is designed to analyze mobile digital devices' influence on magazine reading habits amongst university students in Hong Kong. Issues such as mobile digital devices' level of adoption amongst university students and their preferences on devices for different magazine types are analyzed. Our findings show that university students in Hong Kong read more types of magazines after they started to use mobile digital devices, mainly using tablets. The findings of the study are useful for librarians (academic librarians in particular) and digital publishing vendors to explore the issues concerning services and collection development of interactive digital resources.

Educational Usage of Mobile Devices: Differences Between Postgraduate and Undergraduate Students

“…Therefore, we are planning to conduct a similar study for different academic areas to generalize the findings of this area of research (Wai et al, 2016), along with studies of universities in other East Asian countries. Furthermore, we would also like to probe further into the mobile usage of e-journals and e-magazines (Wang et al, 2016, Zhou et al, 2017 as well as m-library usability issues (Fung et al, 2016).…”

Progressive Trends in Electronic Resources Management Among Academic Libraries in Hong Kong

“…2. Meeting the end-users' rapidly changing information needs and expectations -fulfilling their instant gratification, while free from the constraints imposed by the printed resources; at the same time (Wang et al, 2016), enabling the end-users to filter information in multiple ways by using keywords and categories as facets in information discovery (Alemu & Stevens, 2015, p. 74).…”

“…The literature reveals that development of technology innovates a new type of collection for the library users who could remotely access the electronic materials 24/7 by their computers and mobile devices (Wang et al, 2016). Yet, when compared to every other library resources, e-resources are "easier and cheaper to maintain" (Adeyinka, 2011).…”

Undergraduates' Electronic Resources Diffusion at the Peking University: An Exploration on Language Impacts

“…For further research, we are planning to study more successful cases overcoming language barriers in the East, such as Hong Kong and Singapore, as well as other countries like Taiwan and Japan, with our research partners, with whom we have done collaborative researches on mobile library services (Ko et al, 2015) and motivation of librarianship studies (Ho et al, 2016). We are also interested in the contemporary reading behavior of student on mobile devices (Wang et al, 2016), which also have impact on new acquisition policies.…”