Why Organic Food? Factors Influence the Organic Food Purchase Intension in an Emerging Country (Study from Northern Part of Bangladesh)

Abstract

Organic farming is functionally integrated and serves as the foundation for circular agriculture. It guarantees resource efficiency in the deployment of nature-based initiatives to mitigate climate change. Organic farming is the most cost-efficient strategy for fighting climate change. Primarily the intensive generation of waste due to strong urbanization effects, the expression of consumer response is particularly powerful while purchasing organic items. This analysis’s major purpose is to examine which various aspects may be applied to consumers’ perspectives towards circular agriculture when buying organic foods. In this research, a well-constructed questionnaire was produced. Of the 1030 participants who participated in the survey, 1001 samples were examined. The major study question was, “Would the customer purchase organic food product that is good environment?” The second issue is, how do eco-label foods, knowledge about climate change, consumer education, and specific socio-demographic features impact the value of organic food consumption? According to the study’s findings, in the case of the studied customers, people’s concerns about climate change, trust, and eco-labels demonstrate a stronger preference for purchasing organic food. It is also a surprise that customer trust has a big effect on consumer buying intention. The new scientific result of the research is that, in the case of emerging countries, due to the significantly lower price level difference between organic products and traditional foods, the healthy properties of foods with an eco-label, as well as the communication of knowledge about climate change, have a significant effect on the level of consumption of organic foods.

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

“…According to previous studies, a brand's perceived healthiness, product quality, and understandable nutritional information availability all impact consumers' willingness to buy and consume healthy branded foods (42,(58)(59)(60). Additionally, socioeconomic factors like income level, education, and occupation can also impact the willingness to consume brand-name healthy foods (61,62).…”

Pengaruh Penerapan Metode Pertanian Organik dan Penggunaan Pupuk Hayati pada Kualitas Hasil Panen dan Keuntungan Bisnis Petani Buah-Buahan di Jawa Timur

“…Kebijakan yang mendorong adopsi metode organik memiliki potensi untuk meningkatkan kesejahteraan finansial petani buah ( de Andrade, Santos, Frezarin, Sales, & Rigobelo, 2023). Selain itu, metode pertanian organik telah terbukti secara positif mempengaruhi kualitas hasil panen buah (Akter, Ali, Fekete-Farkas, Fogarassy, & Lakner, 2023). Temuan ini mendukung gagasan bahwa praktik-praktik ramah lingkungan dapat meningkatkan hasil pertanian (Király, Rizzo, & Tóth, 2022).…”

Unraveling the complexity of the organic food market: Indonesian consumer perspective on price and product knowledge

“…In response to these changes, consumer awareness and concern for environmental issues have increased dramatically, reflected by a growing preference for sustainable and 'green' products (Ogiemwonyi et al, 2023). This trend has driven significant growth in organic food consumption, which is considered one of the solutions to environmental challenges (Akter et al, 2023). Organic food, produced through sustainable cultivation practices prioritizing environmental conservation, has become a top choice for environmentally conscious consumers .…”