Why Microfranchising is Needed Now: Introduction and Book Overview

Fairbourne, Jason

doi:10.4337/9781847205360.00010

Cited by 9 publications

(29 citation statements)

References 1 publication

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“…The microfranchise literature has, however, dealt mostly with the potential benefits of microfranchising (Fairbourne, 2007;Gibson, 2007;Magleby, 2007). Economic growth and efficiency as means of achieving poverty alleviation goals (Kistruck, Webb, Sutter, & Ireland, 2011) have been studied extensively in the literature.…”

Section: Vii1 Contributions To Theorymentioning

confidence: 99%

“…The term "micro" also connotes a number of distinctions with the traditional franchise model. One such difference is the fact that the emerging model is being adapted to BOP market and tends to be at smaller scale (Fairbourne, 2007). For instance, initial investments by microfranchisees typically do not exceed more than $1,500 (Lehr, 2008).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Microfranchise has emerged as an innovative business model with high potential to scale up entrepreneurship at the BOP to co-create value with those entrepreneurs and contribute to public goods and poverty eradication (Fairbourne, 2007). Microfranchising is a variant of the traditional franchising approach, which is a contractual arrangement in which one firm, the franchisor, licenses a business concept, operational system, or trademark to a second firm, the franchisee.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…The objective for Krishi Utsho is to provide timely access to the affordable, quality agricultural input and services needed by BOP farmers to increase their dairy outputs and to integrate them into the dairy value chain, but doing so in a financially sustainable manner. In order to achieve these dual objectives, Krishi Utsho is employing a franchising model known in the literature as Microfranchise (Fairbourne, 2007).…”

Section: Problem Settingmentioning

confidence: 99%

“…Although there is an increasing interest in microfranchising and early stage research has brought attention to many of the potential benefits of microfranchising (Fairbourne, 2007;Gibson, 2007;Magleby, 2007), there is a gap in the literature analyzing how this model could be orchestrated as an innovation network to co-create value with BOP entrepreneurs and contribute to poverty reduction. Furthermore, emerging microfranchise networks assemble existing entrepreneurs with their past and current ties, practices and position into a brand new business model.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Designing and Orchestrating Embedded Innovation Networks: An Inquiry into Microfranchising in Bangladesh

Lawson-Lartego

2016

SSRN Journal

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Section: Vii1 Contributions To Theorymentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Problem Settingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Designing and Orchestrating Embedded Innovation Networks: An Inquiry into Microfranchising in Bangladesh

Lawson-Lartego

2016

SSRN Journal

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Entrepreneurship in microfranchising: an emerging market perspective

Awuh

Dekker

2020

JEEE

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Purpose Building on the limitations of the efforts of aid agencies and non-governmental organisations to pull the poor out of poverty in low- and middle-income countries and declining opportunities for market expansion in high-income countries, microfranchising is being promoted as a pro-poor business model, which promotes entrepreneurship. Sub-Saharan Africa has become a fertile ground for the propagation of this model. However, contemporary studies on microfranchising have not sufficiently explored what motivates people to turn to this method of doing business. Design/methodology/approach Through the case of a microfranchise in Ghana (FanMilk), the purpose of this paper is to use qualitative methods to study motivations for engaging in entrepreneurship ventures in a microfranchise. Findings The findings reveal whether motivations for becoming microfranchise entrepreneurs change over time or are varied, and these changes are moderated by changing opportunities, challenges and demographic factors. Originality/value These findings contribute to knowledge on microfranchising in terms of theory, policy and practice. The findings also seek to stimulate further inquiry into microfranchising and its ability to create value for multiple parties when operating in emerging markets such as Africa.

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Microfranchising in Base–of–the–Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model

Kistruck

Webb

Sutter

et al. 2011

Entrepreneurship Theory and Practice

121

150

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Microfranchising has attracted interest as a potential strategy for rapid scaling within baseof-the-pyramid (BOP) markets. However, our findings suggest that while microfranchising might provide a number of social benefits to microfranchisees and underserved communities, the institutional contexts that characterize BOP markets create a number of significant challenges to the economic sustainability of the microfranchisor and the overall microfranchising model. Simultaneously, our data also suggest several unique adaptations to the microfranchising model that might help mitigate the institutional challenges associated with agency concerns, resource scarcity, and branding/standardization within BOP markets.

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Why Microfranchising is Needed Now: Introduction and Book Overview

Cited by 9 publications

References 1 publication

Designing and Orchestrating Embedded Innovation Networks: An Inquiry into Microfranchising in Bangladesh

Designing and Orchestrating Embedded Innovation Networks: An Inquiry into Microfranchising in Bangladesh

Entrepreneurship in microfranchising: an emerging market perspective

Microfranchising in Base–of–the–Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model

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