Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory

Wang, Jianhua; Shen, Minmin; Chu, May

doi:10.1016/j.clrc.2021.100015

Cited by 88 publications

(103 citation statements)

References 53 publications

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“…Previous studies demonstrated that there is a knowledge-action gap, a value-action gap, an attitude-action gap, or an intention-action gap via the perspective of cognitive behavior theory, which can explain why knowledge publicity cannot achieve an expected reduction of energy consumption [3,4]. As this paper argues, however, low-carbon knowledge cannot be seen directly as general energy-saving-related knowledge.…”

Section: Introductionmentioning

confidence: 72%

“…The objective status quo expressed by them is very important to our research. Finally, according to our literature review, this paper has the largest number of samples in relevant studies, which can also help to alleviate the deviation caused by self-selection [3,4,24,32].…”

Section: Sampling and Data Collectionmentioning

confidence: 99%

“…Personal objective characteristics (gender, academic background, income, and family size) have a significant impact on energy-saving behavior, according to research [12,24,25], while some studies based on different cases show the opposite [7,26,27]. On the subjective characteristics, it has been a consensus that energy-saving intention is a direct antecedent variable of behavior [3,4,7,11,28]. Numerous studies demonstrate that energy-saving knowledge, awareness, and attitude are important factors affecting final energy-saving behavior to various degrees [5,8,[29][30][31].…”

Section: Theoretical Model and Hypothesismentioning

confidence: 99%

“…Attitudes reflect the degree that an individual has a favorable or unfavorable evaluation of a particular behavior, which plays an important role in intention and behavior [32]. There is emerging literature based on the theory of planned behavior (TPB) that shows a positive relationship between energy-saving attitude and intention [5,42,44], as well as some research into the reason for the gap between attitude and intention [3]. Research set in India demonstrates that attitude toward environmentally sustainable products mediates the relationship between environmental knowledge and purchase intention [34].…”

Section: Theoretical Model and Hypothesismentioning

confidence: 99%

“…Based on the TPB, a resident's energy-saving intention is the direct influencing factor of energy-saving behavior, and it can also be used to predict household energy behavior positively [28]. Furthermore, abundant research based on different regions has confirmed that energy-saving intention has a significant impact on shaping and changing energy-saving behaviors [3,4,7,11]. Therefore, it is hypothesized that: Hypothesis 8.…”

Section: Hypothesis 7 Habitual Intention Has a Positive Influence On Purchase-based Intentionmentioning

confidence: 99%

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Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption

Zhang

2021

Energies

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Low-carbon knowledge is seen as having a key role in interfering with household energy consumption behaviors by wide consensus from political and academic areas. Whether low-carbon publicity will help to reduce household energy consumption is still in dispute. By constructing an integrated knowledge-intention-behavior model and using 1335 detailed survey questionnaires of household energy behavior in Henan Province, the central area in China, this paper finds that in the developing area low-carbon knowledge or publicity cannot positively impact household energy-saving behavior even if mediated by energy awareness and energy-saving attitudes. Low-carbon knowledge does improve energy-saving attitude and attitude does not decrease household energy consumption directly. Familiarity with particular energy-saving knowledge would decrease the household energy consumption but not significantly in the statistics. Path analysis unfolds the reason that the heterogeneous effects of purchase-based intention and habitual intention explain energy consumption behavior. Subgroup analysis supports those economic factors of income and energy prices play key roles in explaining such household energy consumption behavior in the rapid urbanization area. This paper gives new evidence on the residential energy-saving behavior intervention among developing areas.

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Section: Introductionmentioning

confidence: 72%

Section: Sampling and Data Collectionmentioning

confidence: 99%

Section: Theoretical Model and Hypothesismentioning

confidence: 99%

Section: Theoretical Model and Hypothesismentioning

confidence: 99%

Section: Hypothesis 7 Habitual Intention Has a Positive Influence On Purchase-based Intentionmentioning

confidence: 99%

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Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption

Zhang

2021

Energies

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The perfect combination to win the competition: Bringing sustainability and customer experience together

Ünal,

Bağcı,

Taşçıoğlu

2024

Bus Strat Env

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Understanding the connection between how consumers perceive sustainability and how they experience the offered products or services can make a big difference for companies to stay ahead of the competition. When companies work to make their products and services align with what their customers value, like being eco‐friendly and socially responsible, it may not only draw in new customers but also make the existing ones stick around. Using behavioral reasoning theory, we attempt to explore the impacts of perceived benefits and skepticism on attitude toward sustainability and the moderating role of customer experience on the relationship between these variables and loyalty. Findings (n = 660) showed that attitude toward sustainability mediates the relationship between perceived benefits, skepticism, and customer loyalty. Furthermore, our findings highlighted that customer experience moderates the relationship between attitude toward sustainability and loyalty. The details of the moderation analysis suggest that cognitive, affective, physical, and social experiences have a stronger effect than sensory experiences in reinforcing the impact of perceived benefits and attitude on consumer loyalty in a sustainability context. The article concludes with implications and research directions for further investigation.

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The future of sustainable food consumption in China

Chu

Anders

Deng

et al. 2022

Food and Energy Security

Self Cite

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Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory

Cited by 88 publications

References 53 publications

Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption

Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption

The perfect combination to win the competition: Bringing sustainability and customer experience together

The future of sustainable food consumption in China

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