2021
DOI: 10.4018/978-1-7998-7439-3.ch014
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Why Is Change Hard?

Abstract: This book chapter will first introduce theories in social and cognitive psychology to describe the process of change. The social intuitionist model (Haidt, 2001) is applied to illustrate how communication operates in human function. When confronted by the need to change, individuals respond first from intuition, and only after our response do, we acquire rational justification. Additionally, this chapter provides explanations of traumatic brain functions from the neuroscience perspective. Practitioners have to… Show more

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