Why environmentally conscious consumers do not purchase green products

Barbarossa, Camilla; Pastore, Alberto

doi:10.1108/qmr-06-2012-0030

Cited by 107 publications

(76 citation statements)

References 39 publications

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“…Becoming green may be considered to be an expensive decision if the response of consumers is not controlled through proper communication strategies. The argument is supported by many recent studies in which the authors are continuously highlighting a gap between predicted and actual demand of the green products in the real markets (Barbarossa & Pastore, 2015;Gleim et al, 2013). The current study was an effort to enrich the existing pool of knowledge on green marketing by exploring the mediating role of environmental concern between environmental beliefs and green purchase intentions.…”

Section: Resultsmentioning

confidence: 70%

Environmental Concern as an Underlying Mechanism between Environmental Beliefs and Green Purchase Intentions

Ahmad¹,

Syed²,

Naseer³

et al. 2018

SAJMS

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Building on the contentions of theory of reasoned action, current study hypothesized and tested the direct impact of environmental beliefs on green purchase intentions. In addition, the mediating role of environmental concern between environmental beliefs and green purchase intentions is also explored. Quantitative research design with survey method was adopted to collect data from respondents. Structural Equation Modeling (SEM) technique was used to gauge the model fit and to test the hypothesized associations. The results reveal that environmental beliefs are positively related to green purchase intentions. Moreover, environmental concern mediate the relationship between environmental beliefs and green purchase intentions. Managerial implications and future research directions are corroborated at the end of the paper.

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Section: Resultsmentioning

confidence: 70%

Environmental Concern as an Underlying Mechanism between Environmental Beliefs and Green Purchase Intentions

Ahmad¹,

Syed²,

Naseer³

et al. 2018

SAJMS

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show abstract

“…In essence, consumers’ consumption behaviour and purchase patterns do not change easily. This gap between intention and behaviour is typically referred to as the awareness–attitude gap or attitude–behaviour gap or values–action gap (Carrington et al ., ; Barbarossa and Pastore, ; Chandon et al ., ). In order to understand consumers’ behaviour, studies thus need to focus on analysing the relationship between green intentions and actual buying behaviour.…”

Section: Literature Reviewmentioning

confidence: 98%

Who Cares About Product Sustainability Information at the Moment of Purchase? Consumer Evidence from Three Countries

Pekkanen

Pätäri

Albadera

et al. 2017

Sustainable Development

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Sustainable consumption is a crucial contributor to sustainable development. Often, environmental policy approaches to promote sustainable consumption rely on increasing the awareness of consumers through information provision. Hence, it is important to know what kind of people the sustainability information is likely to reach, and what kind of people would need to be reached by other means in order to green their consumption. We advance the question of the characteristics of consumers who look for information about sustainability when making grocery purchasing choices. We focus on value‐based buying behaviour of Millennials, drawing from consumer surveys carried out in Finland, Hong Kong and Spain. The results show that values differ between the studied nationalities, but when modelling how values affect the pro‐responsibility behaviour the effect of nationality vanishes. Also, high perception of one's own sustainability related behaviour seems to enable altruistic, self‐directed people to act on environmental concern. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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“…Yet as broader societal change around climate change is slow, policy-makers are putting increasing pressure on individual behavioral change, including in the home [2]. However, awareness and marketing campaigns targeting individuals' sustainable consumption have proven to be largely ineffectual [3], largely because there is a gap ("green gap") between what consumers express as their intention of behaving and how they behave [4]. Rather, research suggests that long-term sustainability behavior is driven by a collective conservation context [5].…”

Section: Introductionmentioning

confidence: 99%

At Home with Sustainability: From Green Default Rules to Sustainable Consumption

Hale

2018

Sustainability

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Abstract:Although it is often assumed that default rules affect change without awareness, this paper suggests that contrast with the default and transition into conscious adoption of the default design may be the starting point to establish long-term changes in consumer behavior. Despite the rooting of default rules in subconscious decision-making, this research finds that, ultimately, awareness drives the demand necessary for the creation of sustainable consumption. Whereas direct appeal to individuals has a disappointing level of influence on sustainability choices, it is understood that green consumers do come from somewhere. Green default rules offer interesting prospects for sidestepping the drawbacks of direct marketing to individuals. Under green default rules, behavior is guided by a default, such as utilities automatically sending customers renewables-sourced instead of fossil-fuel-based energy. To act otherwise requires additional effort and is less likely. Motivated by a need to understand how defaults might bridge standards and sustainable consumption, I investigate how organizational processes potentially lead from standardized green default rules to individual awareness that can spread and facilitate sustainable consumption. This paper examines the Active House sustainable building demonstrations in Europe in order to understand how (1) communications and market creation and (2) responsible, user-centered experimentation are organized to move from defaults to sustainable consumption.

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Why environmentally conscious consumers do not purchase green products

Cited by 107 publications

References 39 publications

Environmental Concern as an Underlying Mechanism between Environmental Beliefs and Green Purchase Intentions

Environmental Concern as an Underlying Mechanism between Environmental Beliefs and Green Purchase Intentions

Who Cares About Product Sustainability Information at the Moment of Purchase? Consumer Evidence from Three Countries

At Home with Sustainability: From Green Default Rules to Sustainable Consumption

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