Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior

Yao, Pinyi; Li, Yezheng

doi:10.1016/j.jretconser.2023.103609

Cited by 9 publications

(4 citation statements)

References 58 publications

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“…Typically, compulsive buying serves as a defensive tactic against daily anxiety, providing a brief distraction through the purchasing process and momentarily alleviating other adverse feelings (Darrat et al, 2016;Koran et al, 2006). Adding to this, the research by Yao and Li (2024) an intertwined relationship between lifestyle choices and consumption behaviours, where sedentary behaviour not only increases service utilisation but also signifies a shift towards more habitual use, indicating that such consumption patterns might also serve as a coping mechanism for modern lifestyle-induced stresses.…”

Section: British Food Journalmentioning

confidence: 99%

“…As dependent variables, usage intention, recommendation, satisfaction, propensity to pay more, current usage, continue intention to utilise or intention to reuse have been analysed. It is noteworthy that he existing literature has rarely explored the role of emotions in utilising FDAs, (Jeon et al ., 2016; Shah et al ., 2023; Shankar et al ., 2022a; Handayani et al ., 2022; Yao and Li, 2024).…”

Section: Literature Reviewmentioning

confidence: 99%

“…This research emphasises the evolving nature of consumer expectations and behaviours in the digital food delivery sector, suggesting a nuanced understanding of what drives app usage sustainability post-pandemic. Meanwhile, Yao and Li's (2024) research provides insightful analysis on the dynamics between employees' intention to continue using Online-to-Offline Food Delivery Services (O2OFDS) and their actual usage, highlighting sedentary behaviour's moderating role. The study emphasises the significant effects of satisfaction, perceived time-saving, promotion, and food desires on user engagement with O2OFDS, noting that sedentary behaviour not only increases service use likelihood but also shifts usage towards being more habitual.…”

Section: Introductionmentioning

confidence: 99%

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The influence of aesthetics and emotions on reuse intention and compulsive behaviour in food delivery usage

Rejón-Guardia

2024

BFJ

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PurposeThis study addresses the impact of aesthetics and formality in Food Delivery Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive usage, providing critical insights for designing responsible and effective marketing strategies.Design/methodology/approachA quantitative analysis of data collected from 1,029 FDA users was employed, using the PAD (Pleasure, Arousal, Dominance) theory to investigate how aesthetic design and formality affect emotions and consumer behaviour towards the applications.FindingsThe study reveals that aesthetic appeal and formality significantly impact emotions of dominance, arousal, and pleasure, which are decisive in users' decisions to continue using FDAs and in the manifestation of compulsive usage behaviours.Research limitations/implicationsThis study presents inherent limitations due to its cross-sectional design, which prevents offering a longitudinal perspective on the evolution of consumer behaviour regarding FDAs. The actual purchasing behaviour is not examined, but rather the suggested experiences. Future research could be enriched by considering cultural, social, and demographic factors, the influence of sustainability on the perception and use of FDAs, and the importance of specific sustainable practices. Adopting a longitudinal approach and utilising actual usage data would allow for a deeper and more nuanced understanding of consumer behaviour towards FDAs, taking into account both personal factors and functional attributes of FDAs along with their aesthetic appeal and emotional reactions.Practical implicationsThe findings provide guidelines for FDA companies to optimise their interfaces to enhance user experience, foster loyalty, and prevent compulsive usage. They emphasise balancing aesthetics and functionality to induce more conscious and sustainable consumption behaviours.Social implicationsThis study highlights significant social implications stemming from the integration of aesthetic appeal and formality in Food Delivery Apps (FDAs) and their effect on consumer emotions, which in turn influences reuse intention and compulsive use. Amidst the COVID-19 pandemic, consumer behaviours have shifted towards increased electronic transactions and hedonic consumption as responses to stress, anxiety, and boredom, leading to a reevaluation of life experiences through technological means. The research underlines the critical role of emotions, particularly pleasure, dominance, and arousal, in promoting the intention to reuse FDAs, which has far-reaching implications for consumer engagement, compulsive usage patterns, and the need for responsible, sustainable consumption practices. It suggests a new avenue for businesses and policymakers to consider emotional impacts and consumer satisfaction in the design and regulation of FDAs, aiming to mitigate potential adverse effects of compulsive usage and to encourage sustainable, responsible consumption behaviours.Originality/valueThe research offers a novel perspective by exploring how aesthetic and emotional dimensions affect consumer loyalty and compulsivity. These areas are still to be examined in depth in the marketing literature. The findings enhance the theoretical and practical understanding of FDA marketing, demonstrating how design can influence consumer well-being and the sustainability of purchasing behaviour.HighlightsNovel use of PAD theory to analyse FDA’s aesthetic appeal and formality on user emotions.FDA’s aesthetic appeal significantly influences reuse intentions and compulsive usage.Emotions of pleasure, dominance, and arousal are directly linked to FDA reuse intention.Pleasure and reuse intention influence the compulsive use of FDAs.

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Section: British Food Journalmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The influence of aesthetics and emotions on reuse intention and compulsive behaviour in food delivery usage

Rejón-Guardia

2024

BFJ

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“…However, even when users are dissatisfied with their performance and services, they may not necessarily adopt switching-behavior. This is because, influenced by various contextual factors, a gap may exist between intention and behavior [ 20 , 21 ]. One of the noteworthy factors is the cost of switching.…”

Section: Introductionmentioning

confidence: 99%

How information and communication overload affect consumers’ platform switching behavior in social commerce

Fan,

Osman,

Zainudin

et al. 2024

Heliyon

Self Cite

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Interpreting the mixed model of sustained engagement in online gamified learning: A dual analysis based on MPLUS and FSQCA

Li,

Zhang,

Wong

et al. 2024

Entertainment Computing

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Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior

Cited by 9 publications

References 58 publications

The influence of aesthetics and emotions on reuse intention and compulsive behaviour in food delivery usage

The influence of aesthetics and emotions on reuse intention and compulsive behaviour in food delivery usage

How information and communication overload affect consumers’ platform switching behavior in social commerce

Interpreting the mixed model of sustained engagement in online gamified learning: A dual analysis based on MPLUS and FSQCA

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