“…It claims that signals are honest because they are costly to produce (Zahavi, 1975;Grafen, 1990;Zahavi & Zahavi, 1997). While the Handicap Principle remains ill-supported (yet still dominant) in biology (John, 1975;Borgia, 1979;Kotaiho, 2011;Getty, 2006;Számadó, 2011;Groose, 2011;Számadó & Penn, 2015, 2018Penn & Számadó, 2019) many found applications of it in explaining human behaviour from Potlach to big-game and turtle hunting (). However, game theoretical models predict that it is not the equilibrium cost that maintains the honesty of communication but the ratio of marginal costs to marginal benefits (Spence, 1973;Riley, 1979;Hurd, 1995;Számadó, 1999;Lachmann et al, 2001;Bergstrom et al, 2002).…”