WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions

Mastering care management strategies to improve retailing: Mechanisms, capabilities, impacts and emerging opportunities

“…In the third contribution, Priporas et al, 2023 investigate the increasing importance of customising care management during crises to address mental volatility. In this vein, the authors create a toolkit specific to crisis-sensitive care management protocol.…”