Why do users accept the information technology? Description and use of theories and models of their acceptance

Sebastián, María García de Blanes; Artonovica, Arta; Guede, José Ramón Sarmiento

doi:10.37467/revhuman.v11.4366

revHUMAN

2022

DOI: 10.37467/revhuman.v11.4366

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Why do users accept the information technology? Description and use of theories and models of their acceptance

María García de Blanes Sebastián

Arta Artonovica

José Ramón Sarmiento Guede

Abstract: The objective of this research is to understand, predict and explain what factors influence organizations and induce individuals to accept technology. Through the methodology of content analysis and based on the Web of Science database and through the MAXQDA software, this document analyzes and reviews the ten most important theories and models of technology acceptance used in recent years. This review offers a holistic view that will help future researchers to select the most appropriate theories to apply to … Show more

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Understanding the use of travel and restaurant platforms through the UTAUT2 model

García de Blanes Sebastián,

Azuara Grande,

Sarmiento Guede

2023

BFJ

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PurposeReservation of travel and leisure services through the digital environment has gained a growing role in society, influencing the revolution of the sector. It needs to be noted that there is a considerable lack of formal approaches to the identification of factors for the positive reception and use of these digital tools. For this reason, it is necessary to establish the main factors influencing the adoption and use of digital travel and restaurant platforms (TRPs), adding to the theoretical model two new factors: trust and word-of-mouth (WOM). This paper aims to discuss the aforementioned ideas.Design/methodology/approachA theoretical model has been proposed, based on the extended unified theory of acceptance and use of technology (UTAUT2). Data collection was conducted through an online survey, in which 331 responses were compiled. Data obtained were analysed using structural equation modelling (SEM) with AMOS v27 software.FindingsThe results show that performance expectancy and WOM have a significant impact on the adoption of TRPs. However, it was found that effort expectancy, social influence, facilitating conditions, trust and price/value are not significant variables.Social implicationsThis research confirms that WOM communication positively influences the use of TRPs, facilitating various aspects for restaurant customers, including reducing wait times, streamlining the ordering process for allergic and intolerant customers, enhancing loyalty programs, order management and the opportunity to provide a personalised experience.Originality/valueThis study is the first to incorporate WOM variable into the extended UTAUT2 model applied to TRPs. Through a literature review, it has paved the way for significant future research directions that have not been adequately addressed by the scientific community, including the adoption and usage of food delivery platforms and online review platforms, as well as the behaviour of disabled customers towards these platforms.

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Understanding the use of travel and restaurant platforms through the UTAUT2 model

García de Blanes Sebastián,

Azuara Grande,

Sarmiento Guede

2023

BFJ

Self Cite

View full text Add to dashboard Cite

show abstract

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Why do users accept the information technology? Description and use of theories and models of their acceptance

Cited by 1 publication

References 23 publications

Understanding the use of travel and restaurant platforms through the UTAUT2 model

Understanding the use of travel and restaurant platforms through the UTAUT2 model

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