Why Do Retail Customers Hesitate for Shopping Grocery Online?

Klepek, Martin; Bauerová, Radka

doi:10.3846/tede.2020.13970

Cited by 40 publications

(19 citation statements)

References 37 publications

(54 reference statements)

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“…With a predicted annual growth rate of 6.7%, sales are projected to increase from $421.9 million in 2020 to $546.7 million in 2024 [3] (forecasts are adjusted for the expected impact of COVID-19). However, the uptake of online shopping proves to be highly product specific [4,5]. Whereas, worldwide, the share of online sales of consumer electronics and household appliances is expected to grow to, respectively, 39% and 31% by 2023, for food the projection is a mere 3% [6].…”

Section: Introductionmentioning

confidence: 99%

“…Furthermore, in the EU28 only 17% of individuals bought food and groceries via the Internet in 2019, compared to 41% for clothes and sport goods [7]. Overall, the current adoption rates indicate that online grocery shopping has so far been more of an evolution than a revolution [5].…”

Section: Introductionmentioning

confidence: 99%

“…In a non-work setting, other key factors, such as intrinsic motivations, come to the fore and may even outweigh technological characteristics. In a recent study for the Czech Republic, Klepek and Bauerová [5] show that both hedonic and utilitarian factors are crucial for a good understanding of non-buyers' hesitations towards online grocery shopping. Furthermore, whereas in an organizational set-up employees do not need to consider the cost of the technology, this may well be different for consumers [22].…”

Section: Introductionmentioning

confidence: 99%

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Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Droogenbroeck

Hove

2021

Sustainability

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In order to determine how sustainable online grocery shopping is as a practice, it is crucial to have an in-depth understanding of its drivers. This paper therefore validates the Unified Theory of Acceptance and Use of Technology (UTAUT2) in the context of e-grocery and enriches it with five constructs. We exploit a self-administered survey among 560 customers of two Belgian supermarkets and test the model by means of hierarchical multiple regression analysis. We do so not only for the full sample, but also for users and non-users separately. For the full sample, four of the five proposed context-specific constructs—namely, perceived risk, perceived time pressure, perceived in-store shopping enjoyment, and innovativeness—help better explain the intention to adopt or continue to use e-grocery services. In the subsamples, only perceived time pressure and innovativeness add explanatory power, and this only for non-users. In other words, the additional constructs primarily help discriminate between users and non-users. In addition, while the extended model outperforms the original UTAUT2 model for all three samples, the added value of the extended model does not so much lie in a higher explained variance, but rather in a more correct identification of the drivers of BI.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Droogenbroeck

Hove

2021

Sustainability

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“…Perceived relative advantage refers to the degree to which using a new technology is regarded as being better than using its precursor (Venkatesh et al, 2003) thus, in this context, perceived relative advantage reflects the benefits that consumers receive by using their preferred payment method. Prior studies have observed that perceived relative advantage has a significant impact on consumers' continuance intention (Nel and Heyns, 2017;Klepek and Bauerov a, 2020). Ameen and Willis (2018) identified that perceived relative advantage has a positive impact on consumers continuance intention of mobile payments.…”

Section: Factors Affecting Consumers' Payment Preferencementioning

confidence: 97%

A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale

Senali

Cripps

Meek

et al. 2021

MIP

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PurposeThe rise of digital transaction technology has been transformative for businesses however consumer attitudes to this technology can vary. The comparison of Australians, Chinese and Sri Lankans’ consumers salient attitudes toward payment methods at the Point-of-Sale (POS) provides businesses with insights into the factors impacting consumers' payment preference.Design/methodology/approachA qualitative methodology was employed for data collection from Australian, Chinese and Sri Lankan participants. A combination of focus groups and individual interviews were carried out with a total of 35 participants.FindingsResults indicate that factors of perceived relative advantage, perceived compatibility, perceived risk, perceived rewards, perceived situations and social influence impact consumers' payment preference at POS across all three countries, however the degree of impact varies in importance across the three countries.Practical implicationsIn the cross-cultural comparison of the consumers' payment preference, this research highlights the complex interplay of factors that shapes these payment preferences. The findings, given the growing digitization of transactions, provides banking and financial institutions with a foundational model that can be used to improve their services and business model.Originality/valuePrevious studies failed to distinguish between payment choice at the time of the transaction and payment preference which is repeated behaviour. This study is the first to compare the consumers' payment preference across Australian, Chinese and Sri Lankan consumers and responds to calls for additional research that generalises consumers' payment preferences across cultures.

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“…Identifying differences between users and non-users can underscore cognitive and affective responses suitable for mobile grocery app use. For instance, non-adopters of mobile grocery shopping prefer offline shopping because they can (a) see groceries in person, (b) derive pleasure from the in-person experience, and (c) save time for purchase [99]. These reasons may be reflected utilitarian, hedonic, and experiential motives in both offline and mobile grocery shopping experiences.…”

Section: Hypothesis 9 (H9)mentioning

confidence: 99%

Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers

Kim

2021

JTAER

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With the revitalization of the online grocery trading market, many consumers are using mobile applications to purchase groceries. Although past studies were conducted on online grocery purchases, few measured mobile app users in a conceptual model that combines both motivational needs and behavioral components. Grounded in the uses and gratifications theory and the theory of planned behavior, this study investigated utilitarian motives, hedonic motives, experiential motives, attitudes, subjective norms, perceived behavioral control, purchase intention, and purchase behavior among mobile grocery app users in South Korea. As an additional analysis, a comparison between users and non-users of mobile grocery apps was implemented. The results showed that the utilitarian motives of grocery app users significantly influenced attitudes, attitudes and subjective norms influenced user intention, and user intention influenced grocery purchase behavior. Users showed statistically higher utilitarian motives, hedonic motives, and attitudes than non-users. The results suggest that South Korean consumers hold positive attitudes toward mobile grocery shopping and that the opinions of others may influence the decision to use the services. Mobile groceries in South Korea may have the potential for continued growth if individuals’ perceived control of the service improves. Implications and suggestions for future research are discussed.

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Why Do Retail Customers Hesitate for Shopping Grocery Online?

Cited by 40 publications

References 37 publications

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale

Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers

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