Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

Dhir, Amandeep; Sadiq, Mohd; Talwar, Shalini; Sakashita, Mototaka; Kaur, Puneet

doi:10.1016/j.jretconser.2020.102398

Cited by 250 publications

(248 citation statements)

References 59 publications

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“…The results substantiated that “perceived environmental benefits”, “willingness to use”, “trust in green products”, “willingness to pay” and “perceived effectiveness of green products” can significantly distinguish groups of green consumers from the other consumer groups. The findings of the study corroborate the findings of previous studies, which advocated that factors such as perceived environmental benefits (Lago et al , 2020; Dangi et al , 2020), intentions to use (Matharu et al , 2020; Zhang and Dong, 2020; Chaudhary and Bisai, 2018; Mohd Suki and Mohd Suki, 2015), green trust (Dhir et al , 2021; Niedermeier et al , 2021; Dangi et al , 2020; Ricci et al , 2018), price of green products (Niedermeier et al , 2021; Chaudhari and Bisai, 2018) and perceived quality of green products (Lago et al , 2020; Troudi and Bouyoucef, 2020) encourage pro-environmental consumers to purchase green products. Hence, it is suggested that the organizations must carefully evaluate the prospects of identified consumer segments in terms of designing positioning strategies and the probable success of marketing green products.…”

Section: Discussionsupporting

confidence: 87%

“…It is described as “a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object” (Fishbein and Ajzen, 1975). Attitude is considered as the prominent factor affecting the green purchase behaviour of consumers (Dhir et al , 2021; Zhang and Dong, 2020). Pioneer researchers have demonstrated that consumers' attitude significantly influences environmentally concerning intentions and environmentally conscious consumer behaviour (Chaudhary and Bisai, 2018; Cherian and Jacob, 2012; Hoyer and MacInnis, 2004; Matharu et al , 2020; Mohd Suki and Mohd Suki, 2015; Roberts, 1996; Zhang and Dong, 2020).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

“…A meticulous examination of past research provides the evidence that, of the studies that were reviewed, the majority were conducted in developed nations like United States (Maloney et al , 1975; Samdhal and Robertson, 1989; Scott and Wills, 1994; Stern et al , 1995). At the same time, only a few were conducted in Australia (Phau and Ong, 2007; Polonsky and Ottman, 1998), Germany (Balderjahn, 1988; Niedermeier et al , 2021), Japan (Dhir et al , 2021) and UK (Diamantopoulos et al , 2003). Their findings have numerous applications for developed economies.…”

Section: Introductionmentioning

confidence: 99%

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Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach

Mehta¹,

Chahal²

2021

MEQ

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PurposeOver the last few decades, there has been a substantial increase in environmentally conscious consumers' willingness to switch their preferences from mainstream products to green products. Hence, it becomes essential for academicians and marketers to understand the notion, attributes and a comprehensive profile of green consumers. Since consumer attitude towards green products is not widely studied in developing countries, the present study aims at exploring the profile of green consumers in India (Punjab State) based on the same in the Indian context.Design/methodology/approachThe study used the survey method, and a sample of 400 respondents was selected from the Punjab State of India. Initially, principal component analysis was employed to reduce the dimensions. Following this, cluster analysis was applied to segment consumer market in distinctive segments. Results of cluster analysis were validated with discriminant analysis and finally, differences amongst the segments of green and non-green consumers were examined to build on the profile of green consumers.FindingsThe study segmented the consumer market based on consumer attitude towards green products. Results of the study revealed four distinct segments. “Dynamic Green”, the largest cluster, presents truly green consumers who exhibit a positive attitude towards green products. Finally, the study highlighted the attitudinal profile of green and non-green consumers and differences amongst the segments were explained.Research limitations/implicationsSimilar study should be conducted in other developing/developed countries. Furthermore, cross-cultural studies can be undertaken to contrast consumer attitude towards green products. The study may also be extended to probe the connection between consumers' attitude and actual behaviour towards green products.Originality/valueThe study examined the role of consumer attitude towards green products in identifying the distinct segment of green consumers and determining different configurations of consumer characteristics to build on the profile of green consumers.

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Section: Discussionsupporting

confidence: 87%

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach

Mehta¹,

Chahal²

2021

MEQ

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“…Many researchers have studied the impact of knowledge as a variable deciding upon the consumers' attitude towards sustainable products [19][20][21][22][23][24]. Knowledge can be seen as an understanding of any topic, attitude or feeling towards it, along with predetermined opinions and practices as ways in which they demonstrate their knowledge and attitude through their actions.…”

Section: Ecological Knowledge and The Consumers' Attitudes And Behavimentioning

confidence: 99%

The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market

2021

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The subject literature around the world puts a strong emphasis on the discrepancy between the positive attitude towards the idea of sustainability and consumer behaviour. These issues are the subject matter of this paper, which aims at both the identification and evaluation of selected aspects of knowledge, attitudes and eco-friendly behaviour of consumers connected with their choice of foods. The authors made an attempt of answering the question, to what extent do the level of knowledge and the declared eco-friendly attitudes have an impact on specific purchasing decisions. In the empirical observations, the conceptual model of the effects of the environment (knowledge, attitude, behaviour) on the customers' ecological awareness was used. The analysis conducted on the basis of this model indicated that stimulating the demand for ecological products is implemented mainly by the processes of raising awareness, which leads to expanding the consumers’ knowledge concerning ecological farming and eco-friendly foods. In such a way the consumer awareness is built, especially by educational campaigns and promoting/endorsing the ecological foods targeted at young consumers.

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“…Nowadays, consumers are paying more and more attention to the sustainability of clothing, so clothing companies have to put sustainable development in a more important position [8,13]. Kumar and Yadav [18] investigate the impact of shopping motivation on consumers' intention to buy green apparel, this will helps managers and operators to promote sustainable development through green apparel.…”

Section: Literature Reviewmentioning

confidence: 99%

Optimal pricing and complex analysis with carbon emission reduction preference in an apparel supply chain

Wang

2021

Preprint

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In this paper, we study the supply chain competition models that consider consumers' low-carbon consumption preferences. By constructing the supply chain of manufacturers and retailers with different market positions, two game types, decentralized decision making and centralized decision making are proposed, and the static and dynamic game methods are combined respectively for research. Although research has found that centralized decision making is always better than decentralized decision making under the static game mode, when considering the long-term dynamic evolutionary game, the average profit of decentralized decision making may be better than the average profit of centralized decision making. Moreover, there are complex dynamic characteristics under dynamic games. In order to fully understand the nature of the dynamic game systems, we discussed the stability, local bifurcation, and global bifurcation of these dynamic systems. It is found that although dynamic game systems may lose stability with changes in parameters, they are better than static game results in some cases, this is beneficial to decision-makers and has practical management significance.

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Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

Cited by 250 publications

References 59 publications

Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach

Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach

The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market

Optimal pricing and complex analysis with carbon emission reduction preference in an apparel supply chain

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