2015
DOI: 10.1016/j.ijinfomgt.2015.04.006
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Why do people use gamification services?

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Cited by 470 publications
(510 citation statements)
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References 96 publications
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“…The factors promoting users' involvement in gamification applications can be divided into utilitarian (usefulness, ease of use) and hedonic (enjoyment, playfulness) [36,37]. Enjoyment, usefulness and ease of use stimulate the willingness to use gamification, but the effectiveness of these factors diminishes as the time of using the application rises [36,38].…”
Section: • Employeesmentioning
confidence: 99%
“…The factors promoting users' involvement in gamification applications can be divided into utilitarian (usefulness, ease of use) and hedonic (enjoyment, playfulness) [36,37]. Enjoyment, usefulness and ease of use stimulate the willingness to use gamification, but the effectiveness of these factors diminishes as the time of using the application rises [36,38].…”
Section: • Employeesmentioning
confidence: 99%
“…Hamari [17] claims that using game design to internalise motivation is a very popular trend at the moment. The idea of using game elements and design in order to increase intrinsic motivation is based on observing the surprisingly high and passionate engagement people seem to demonstrate whilst taking part in theoretically unimportant or unrealistic recreational routines like board or computer games.…”
Section: Gamification In Transport Environmentmentioning
confidence: 99%
“…Malik, Dhir and Nieminen (2015) found that in India, gratification is playing role in digital natives usage of social media. Gratification is implanted through specific design characteristics to incite intrinsic motivations (Hamari and Koivisto, 2015).…”
Section: Literature Reviewmentioning
confidence: 99%