Why do media users multitask?: Motives for general, medium-specific, and content-specific types of multitasking

Hwang, Yong Woo; Kim, Hyoung-Jee; Jeong, Se‐Hoon

doi:10.1016/j.chb.2014.04.040

Cited by 100 publications

(118 citation statements)

References 51 publications

Supporting

Mentioning

102

Contrasting

Unclassified

Order By: Relevance

“…Although it is often found that all age groups and generations engage in media multitasking, the studies are consistent in the finding that younger people are more likely to multitask than older people (e.g. Carrier et al 2009;Duff et al 2014;Voorveld and van der Goot 2013;Voorveld et al 2014;Hwang, Kim, and Jeong 2014;Voorveld and Viswanathan 2015). An explanation for this finding could be that adoption rates of media vary among generations (Brasel and Gips 2011;van der Goot et al 2016).…”

Section: The Multiscreenerssupporting

confidence: 63%

“…In the study of Voorveld et al (2014), education level was found to be a negative predictor of media multitasking, showing that people with lower education levels were less likely to engage in multitasking. However, educational level was found to be a positive predictor in the study of Hwang, Kim, and Jeong (2014), whereas the study of Foehr (2006) showed no significant relation.…”

Section: The Multiscreenersmentioning

confidence: 53%

“…Some studies have found that women are more likely to engage in media multitasking than men (Hwang, Kim, and Jeong 2014;Duff et al 2014;Jeong and Fishbein 2007;Voorveld and Viswanathan 2015), whereas other studies did not find significant gender differences across multitaskers (Voorveld et al 2014;Kononova 2013;Christensen et al 2015). Although gender is sometimes assumed and found to be related to media multitasking, it is unclear why there would be gender differences.…”

Section: The Multiscreenersmentioning

confidence: 83%

See 2 more Smart Citations

Insight into everyday media use with multiple screens

Segijn

Voorveld

Vandeberg

et al. 2017

International Journal of Advertising

View full text Add to dashboard Cite

Multiscreening has been shown to affect consumers' brand attitudes and their memory of advertisements. However, little is known about the prevalence of using multiple screens simultaneously. The aim of this study is to provide insight into multiscreening by examining its prevalence, the composition of screens, and who is likely to multiscreen. A diary study with a representative sample of the Dutch population (n = 2,399) was conducted. First, the results showed that almost 60% of the participants multiscreened at least once. They multiscreened on average three days a week, mostly on Sundays, and on average more than 80 minutes per day. Second, the most prevalent screen combinations were TV-smartphone, TV-laptop, and TV-tablet. Third, multiscreeners were on average 41 years old, predominantly female, have a higher than average education, and own on average more than four screens. Finally, it was found that, in general, younger participants multiscreened longer than older participants.

show abstract

Section: The Multiscreenerssupporting

confidence: 63%

Section: The Multiscreenersmentioning

confidence: 53%

Section: The Multiscreenersmentioning

confidence: 83%

See 1 more Smart Citation

Insight into everyday media use with multiple screens

Segijn

Voorveld

Vandeberg

et al. 2017

International Journal of Advertising

View full text Add to dashboard Cite

show abstract

“…In addition, recently it was found that motives of multitasking differ depending on the type and goal of the task (Hwang, Kim, and Jeong 2014). Because the task on the tablet consisted of information searching, it was less likely that people would engage in this type of media multitasking for the purpose of enjoyment.…”

Section: Limitationsmentioning

confidence: 99%

“…A popular assumption is that multiscreening would increase enjoyment (e.g., Bardhi, Rohm, and Sultan 2010;Lang and Chzran 2015). Studies on the motives of media multitaskers have shown that enjoyment is a motive to engage in multitasking (Bardhi, Rohm, and Sultan 2010;Hwang, Kim, and Jeong 2014) and that emotional needs are gratified when media multitasking (Wang and Tchernev 2012).…”

Section: Third Underlying Mechanism: Enjoymentmentioning

confidence: 99%

The Underlying Mechanisms of Multiscreening Effects

Segijn

Voorveld

Smit

2016

Journal of Advertising

View full text Add to dashboard Cite

Changing counterproductive beliefs about attention, memory, and multitasking: Impacts of a brief, fully online module

Miller

Doherty

Butler

et al. 2020

Applied Cognitive Psychology

View full text Add to dashboard Cite

Ubiquitous mobile technology is part of contemporary life, bringing with it the potential for distraction and reduction in performance associated with multitasking. The predisposition toward dysfunctional multitasking may be shaped in part by beliefs that individuals hold about memory and attention. The issue is particularly pressing for college students, given established links between distraction, multitasking, and learning. This project assessed the impact of an online learning module on beliefs about attention, memory, and learning in college students. It also contrasted these beliefs in a college and non-college community sample. Significant reductions in counterproductive beliefs were associated with completing the module; counterproductive beliefs were also no more prevalent in the college vs. the non-college sample.Our findings suggest that brief online modules are a practical way to address counterproductive beliefs related to multitasking with technology, and add to the literature on metacognition, attention, and multitasking in college and non-college populations. K E Y W O R D Sattention, memory, multitasking, online learning

show abstract

Why do media users multitask?: Motives for general, medium-specific, and content-specific types of multitasking

Cited by 100 publications

References 51 publications

Insight into everyday media use with multiple screens

Insight into everyday media use with multiple screens

The Underlying Mechanisms of Multiscreening Effects

Changing counterproductive beliefs about attention, memory, and multitasking: Impacts of a brief, fully online module

Contact Info

Product

Resources

About