Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

Abstract

Geographical indications (GIs) are names of regions or places associated with particular products (Menapace & Moschini, 2014). They are used as labels to convey product quality to consumers (Moschini et al., 2008;Yormirzoev et al., 2021) and to reflect product-specific attributes, reputation, and other characteristics that can be attributed to geographic origin (Niu & Wang, 2014). Accordingly, the product named by the geographical name refers to the geographical indication product (GI product). Some examples of GI products, as listed in the World Intellectual Property Organization (https:// www.wipo.int/geo_indic ation s/en/), include Switzerland's Gruyère cheese, Mexico's tequila, Georgian wine, and more specific regional products such as Pinggu peaches (the Pinggu district north of Beijing, China) and Roquefort cheese (the Roquefort-sur-Soulzon region of France). Because of their historical heritage or unique geographic locations, GI products often suggest high-quality clues to consumers and thus possess good market credibility and appeal (Niu & Wang, 2014). Consequently, consumers use geographic origin tags as an important signal of product quality to reduce search costs and purchase risks (Li et al., 2017).The importance of GI products to local/regional economic development is well recognized as GI products usually have a higher market demand and are sold at higher prices than non-GI products

Understanding the role of influencers on live streaming platforms: when tipping makes the difference

“…Within the context of live streaming, tipping behavior has been explained from several perspectives. On the one hand, prior studies identified the demographic, psychographic and content-specific antecedents, such as self-identity and social distance (Hu et al, 2017;Zhou et al, 2019aZhou et al, , 2019b, audience gender (Todd and Melancon, 2018;Zhang et al, 2022), connectedness (Hilvert-Bruce et al, 2018), content types (Chen and Lin, 2018;He et al, 2021aHe et al, , 2021b and broadcaster characteristics (Muda and Hamzah, 2021;Hou et al, 2020). On the other hand, researchers took a close look at consumers' interactive experience.…”

Does green finance and energy policy paradox demonstrate green economic recovery: Role of social capital and public health

“…This finding contrasts sharply with the results from Nor and Masron ( 74 ), who discovered no causal association between conventional sources decreasing the level of CO2 pollution. Nevertheless, Peng et al ( 75 ) and Zhang et al ( 76 ) found different results with proof from Turkey.…”

The Game and Impetus Analysis of Ecological Enrichment of Corporate Citizens

“…However, before the rational expectation of choosing ecological enrichment is established, if the ecological value chain has nothing to do with enterprise income or the positive selection suffers a loss, players will be tempted to abandon the income at point A and choose the income at point E, and finally all players make an adverse selection. In the vicious slope model, the turning point of the game is the critical number of players choosing ecological enrichment; when it is less than the critical number, players will pursue the range of not choosing ecological enrichment at the left side of point X; when it is larger than the critical number, players will pursue the range of choosing ecological enrichment at the right side of point X [14][15][16].…”