“…It examined how many factors, including frugality, peer pressure, trust, and environmental concern, could be applied to clarify the perceived utility of green items and their capacity to forecast purchasing intention. Our study offered empirical evidence to confirm previous studies' findings (Chu, 2023;Mahama Braimah et al, 2023;Rehman et al, 2019) that these characteristics have a significant impact on consumers' purchase intentions. However, the significance of PU and perceived ease of use (PEOU) within the Technology Acceptance Model (TAM) framework has been the main focus of earlier studies ( Nambiar & Bolar, 2022;Nguyen et al, 2022;Yoon & Lim, 2020).…”