2024
DOI: 10.4102/sajems.v27i1.5473
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Why do Chinese multinationals in South Africa get benefits from digital business strategy?

Kuizhen Rong,
Ruhong Liu

Abstract: Setting: Senior executives from the MNEs participated in the year-long survey. Before the survey, the participants were communicated and agreed, and the survey was completed by email.Method: Two-stage data from 314 MNEs in South Africa were obtained. Hierarchical regression analysis and Hayes Process Macros were used. Results:The results show that digital business strategy positively influenced performance, and the relationship was mediated by exploratory and exploitative learning. Organisational memory level … Show more

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