Why did I join networks? The moderating effect of risk-taking propensity on network linkage and the performance of women-owned businesses

Abstract

Purpose This study aims to contribute to the body of knowledge through focusing on the moderating effect of risk-taking propensity in the relationship between network linkage and business performance. Design/methodology/approach Exploratory factor analysis was conducted so as to verify the items. Furthermore, the direct and moderation tests were conducted through the PROCESS macro. Findings The findings revealed the propensity for risk-taking is a significant moderator of the relationship between network linkage and business performance. Practical implications Women entrepreneurs are urged to increase their level of involvement in the networks so as to obtain external resources. Also, women entrepreneurs are encouraged to improve their risk-taking behaviour through training. Originality/value Little is known about the moderating role of risk-taking proclivity in the relationship between network linkage and business performance, particularly for women-owned businesses.

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