Why Companies Are Not Always Adopting Sustainable Innovation?

Abstract

Technology adoption is a very complex process. Currently, manufacturing companies have passed the four main phases, referred to as the industrial revolution. The first is called the 1.0 industrial revolution, while the second and third industrial revolutions are known as Industry 2.0 and Industry 3.0. The fourth is called the Industrial Revolution 4.0, and it is a new vector of industrial development, which means that in the future, industrial revolution 4.0 can lead to the gradual modernization of the industrial sector and has the potential to bring about changes in the technological means that exist in the country itself. By using case study approach, this study focused on the object of service hospitality in Jakarta. The discussion is aiming to understand why companies are not always successful in adopting sustainable technology in the field of hospital services in Indonesia from the aspect of managing supplier relations to ensure sustainability from the perspective of state-owned companies. The population and samples were conducted at Pertamina group hospitals (RSPP), in Jakarta, Indonesia. The results in this study suggest that companies need the right strategy, and to continue to experiment as well as invest in their staff, because sustainable innovation (technology) cannot always be adopted by a company, there needs to be a changing mindset, centered on the source that is owned by the company, to empathize with issues and problems.