Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations

Kim, Naeun; Kim, Terry Haekyung

doi:10.1080/09593969.2022.2047759

Cited by 17 publications

(18 citation statements)

References 28 publications

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“…Services literature also corroborates that personal factors encourage consumers to seek variety in eco-friendly travel destinations and are often self-directed (Amendah and Park, 2008). Similarly, for secondhand fashion consumption, cost-saving and VS go hand in hand (Kim and Kim, 2022). Consumers are therefore able to make the most of their resources with minimal cost, leveraging on gain goals.…”

Section: Egoistic/self-directed Valuesmentioning

confidence: 85%

“…Consumers are therefore able to make the most of their resources with minimal cost, leveraging on gain goals. The resale market attracts younger shoppers intending to gain access to wide array of trendy items at lower prices (Kim and Jin, 2020) and seeking variety through secondhand fashion (Kim and Kim, 2022). Hence, the below hypothesis is proposed:…”

Section: Egoistic/self-directed Valuesmentioning

confidence: 99%

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Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach

Jain¹,

Rathi²

2023

JPBM

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Purpose Drawing on goal framing theory, this study aims to investigate consumer values and perceived readiness to engage in secondhand luxury consumption, a form of pro-environmental behavior. Design/methodology/approach An integrative conceptual model is proposed based on goal- framing theory to gauge the role of various goals driving Gen Z’s secondhand luxury purchase. Cross-sectional data were collected from 246 Indian secondhand luxury shoppers and analyzed using structural equation modeling and PROCESS Macro. Findings Results demonstrated that both egoistic and altruistic value frames drive secondhand luxury purchase intention through attitude and subjective norms (SNs), respectively. Interestingly, attitude significantly leads to consumer perceived readiness, but readiness does not directly affect purchase intention. Further, risk perceptions moderate the effect of readiness and SNs. Originality/value Academic literature lacks empirical evidence on secondhand luxury as a form of pro-environmental behavior and Gen Z argued to be the most influential generation driving this market has not been investigated so far. Through an emerging economy context, this study contributes important implications for luxury brands entering the secondhand market, secondhand retailers and scholars about what motivates young consumers and drives purchase decisions while engaging with an otherwise stigmatized market.

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Section: Egoistic/self-directed Valuesmentioning

confidence: 85%

Section: Egoistic/self-directed Valuesmentioning

confidence: 99%

Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach

Jain¹,

Rathi²

2023

JPBM

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“…Degli et al (2021) revealed that the data highlighted that people engaging in sustainable purchases are moved by real concerns toward sustainability. Last but not least, in the empirical study established in South Korea, the consumers who have been impacted more by Covid-19 were observed to JFMM 27,5 be motivated with cost-saving and social motivations, whereas the consumers who were influenced at lower level were mainly motivated with sustainability and variety seeking motivations (Kim and Kim, 2022). Considering the implications by the researchers and the results of the empirical findings, the Covid-19 pandemic will be influential in many aspects of sustainable fashion consumptions; thus, the following hypothesis was developed:…”

Section: Literature Review and Hypotheses Development 31 Covid-19 And...mentioning

confidence: 93%

“…Many researchers reached a consensus that the Covid-19 pandemic presented an opportunity for sustainable transition in both production and consumption since it enhanced environmental awareness (Markard and Rosenbloom, 2020; Cohen, 2020; Granskog et al , 2020b; Sarkis et al , 2020a; Evensen et al , 2021; Del Prete, 2022; Kulsum, 2020; Fuxman et al , 2022). Specifically, it was indicated that the consumers' interest in sustainable fashion products has increased since the outbreak of the Covid-19 pandemic (Vătămănescu et al , 2021; Kim and Kim, 2022). Eco-friendly products were shown as one of the top choices for consumers after the Covid-19 pandemic (Sobuj et al , 2021).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…More durable and second-hand fashion items were presented to be preferred much more by the consumers as well due to increasing awareness about materialism, over-consumption and irresponsible business practices (Santos et al , 2021). Besides, it was added that the social component of sustainability covering economic, social and health inequalities will be much more concerned in decision-making about sustainable products and sustainable sourcing (Vătămănescu et al , 2021; Henninger et al , 2021; Kim and Kim, 2022).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

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Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions

Okur

Sarıçam

Iri

et al. 2023

JFMM

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PurposeThe purpose of this study is to assess the impact of Covid-19 on sustainable fashion consumption behavior by proposing a conceptual framework combining consumer-specific factors and product-specific factors with a special emphasis on consumer value perceptions.Design/methodology/approachTheory of consumption value was integrated into the knowledge, attitude behavior model in the conceptual framework having consumer-specific and product-specific aspects. Perceived value (PERVAL) scale was used to measure value perceptions. The model was verified by a survey conducted among a random sample of 520 participants. The factors were extracted by using exploratory factor analysis and then confirmed by using confirmatory factor analysis. The hypotheses in the conceptual model were tested for different consumer groups, and the strength of the relationships was calculated by using multigroup analysis in structural equation modeling.FindingsIt was observed the environmental concern raised the need for getting knowledge about the environment. The impact of environmental knowledge on the value perception of sustainable fashion products varied for the consumers affected by Covid-19 at different levels. Quality perception and price perception were influenced most by environmental knowledge in that order for the consumers with “high fear and uncertainty” and “low fear and uncertainty”. Similarly, the perceived emotional and social values were influential on purchase intention for consumers with high fear and uncertainty, whereas price and social value perceptions were influential for the consumers with low fear and uncertainty.Originality/valueThis study is the initial study that investigated the impact of the Covid-19 pandemic on the consumption of sustainable fashion products. The integration of theory of consumption value into the knowledge, attitude behavior model allowed identifying the relationship between environmental issues and sustainable fashion consumption. Using the PERVAL scale for measuring perceived value, the study provided valuable insights for understanding the most important value dimensions for sustainable fashion products for consumer groups affected by Covid-19 at different levels. The results regarding the changes in the rankings related to the impact of environmental knowledge on dimensions of perceived value and the impact of perceived values on purchase intention enabled the integrated model to explain the attitude–behavior gap.

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Enhancing collaborative apparel consumption model: Quality-driven insights from customers and industry professionals

Wicaksono

Illés

Dunay

2023

Journal of Open Innovation: Technology, Market, and Complexity

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Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations

Cited by 17 publications

References 28 publications

Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach

Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach

Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions

Enhancing collaborative apparel consumption model: Quality-driven insights from customers and industry professionals

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