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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study aims to compare the effectiveness of third-party seals with self-reported privacy policy statements with regard to the willingness of potential e-commerce customers to provide web sites with various types of personal information. Design/methodology/approach -A survey was administered to 374 graduate business students at two Midwestern universities in the USA. Findings -The results indicated that third-party seals were not as effective as self-reported privacy statements with a strong guarantee of security. Research limitations/implications -This study did not provide any evidence to support the necessity for small enterprises to incur the added costs in terms of money and time required to obtain a third-party seal. Rather the results suggest small enterprises may increase consumer trust more effectively through strong privacy policy statements. Originality/value -This study provides useful information on the effectiveness of third-party seals with self-reported privacy policy statements with regard to the willingness of potential e-commerce customers to provide web sites with various types of personal information.
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study aims to compare the effectiveness of third-party seals with self-reported privacy policy statements with regard to the willingness of potential e-commerce customers to provide web sites with various types of personal information. Design/methodology/approach -A survey was administered to 374 graduate business students at two Midwestern universities in the USA. Findings -The results indicated that third-party seals were not as effective as self-reported privacy statements with a strong guarantee of security. Research limitations/implications -This study did not provide any evidence to support the necessity for small enterprises to incur the added costs in terms of money and time required to obtain a third-party seal. Rather the results suggest small enterprises may increase consumer trust more effectively through strong privacy policy statements. Originality/value -This study provides useful information on the effectiveness of third-party seals with self-reported privacy policy statements with regard to the willingness of potential e-commerce customers to provide web sites with various types of personal information.
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