“…LifeLog R&D commenced over a decade ago, pioneered by Gordon Bell's 'MyLifeBits' program at Microsoft Research (Bell G., 2004) and then, the social media explosion and Quantified Self (QS) community growth made it ubiquitous. With a few years of delay, the idea of using LifeLog data for analytics derived universal persona model data emerged (Seymour L. G., 2005), while monetizing fragments of such persona models became commonplace in the industry in the form of "personality profiling", "behavioral analytics" and "sentiment mining" for CRM ( Customer Relationship Management ), safety and security surveillance, and most recently for "personalized medicine" and life-style coaching. While tremendous application opportunities were discovered by utilizing IT models in psychoanalytic research (Oren T.I., 2003) the application of computing technologies in other human-centric disciplines brought fundamental transitions in these traditionally distinct fields, resulting in the development of computational biomedicine, computational neuroscience, computational genomics, computational 'Omics' ( Snyder ), etc.…”