Who will be prosocial consumers? The relationship between environmental value and sustainable consumption
Wong Ming Wong,
Yaobin Wang,
Wunhong Su
Abstract:This study explores who will be prosocial consumers based on the effect of consumers' environmental value on their sustainable consumption after the COVID‐19 lockdown. The study aims to examine (1) the relationship between environmental value and sustainable consumption and (2) compare the pathways between environmental value and sustainable consumption depending on delivery service usage frequency. This study unitizes Structural Equation Modeling to analyze (1) mediation and (2) multi‐group analysis by SmartP… Show more
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