2020
DOI: 10.1177/2056305120913993
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Who to Trust on Social Media: How Opinion Leaders and Seekers Avoid Disinformation and Echo Chambers

Abstract: As trust in news media and social media dwindles and fears of disinformation and echo chambers spread, individuals need to find ways to access and assess reliable and trustworthy information. Despite low levels of trust in social media, they are used for accessing political information and news. In this study, we examine the information verification practices of opinion leaders (who consume political information above average and share their opinions on social media above average) and of opinion seekers (who s… Show more

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Cited by 52 publications
(47 citation statements)
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“…From the perspective of the communication object, the users’ emotion types regarding food safety issues varied according to the emotion object. When the object of emotion was a government agency, it was more likely to cause negative comments, which is consistent with previous studies [ 82 , 83 ]. When the emotion object was an opinion leader, positive comments were more easily produced, with some opinion leaders being regarded by users as heroic figures who dare to think and act.…”
Section: Discussionsupporting
confidence: 92%
See 1 more Smart Citation
“…From the perspective of the communication object, the users’ emotion types regarding food safety issues varied according to the emotion object. When the object of emotion was a government agency, it was more likely to cause negative comments, which is consistent with previous studies [ 82 , 83 ]. When the emotion object was an opinion leader, positive comments were more easily produced, with some opinion leaders being regarded by users as heroic figures who dare to think and act.…”
Section: Discussionsupporting
confidence: 92%
“…The emotions of government agencies, news media, and industry experts were relatively weak. This may be because they shoulder greater social responsibility, try to actively intervene to dispel negative public emotions with relative calmness [ 83 ], and appear more calm when expressing their opinions. On the contrary, the related enterprises, ordinary users, and opinion leaders were directly affected by food safety incidents therefore, their emotional intensities were strong.…”
Section: Discussionmentioning
confidence: 99%
“…In general, the inferential statistics regarding the relationship between social factors and the attitudes toward the source of rumors in the media, the social networks, national media and satellite are accused of forming rumors. To put it in similar words, the trust in news media and social media has dwindled (17). Despite the studies in China during this epidemics of SARS (7), Iran's national media have made efforts to present the clear news responsively.…”
Section: Resultsmentioning
confidence: 99%
“…These opinion leaders can be particularly influential, especially if they have elevated status such as "celebrity", regardless of their level of expertise (20). Understanding this dynamic is especially important when considering the spread of misinformation and differing approaches to how and when opinion leaders and information seekers validate the information they are sharing or reading, where opinion leaders are more likely to validate and information seekers are less likely (19).…”
Section: Discussionmentioning
confidence: 99%
“…-Dr Tedros Adhanom Ghebreyesus, Director-General, World Health Organization (5) Nicknamed the COVID-19 "infodemic," researchers have investigated the extent to which misinformation has circulated on social media and the patterns of content of the false messages (6,7). In examining the content of misinformation available on COVID-19, Baines et al (2020) called the COVID- 19 infodemic "unprecedented in its size and velocity" (6). Further, Broniatowski et al (2020) attempted to assess the quality of the information spread related to COVID-19, finding that most of the information could not be assessed because the amount of information originating on social media and other sources was too difficult to verify (8).…”
Section: Introductionmentioning
confidence: 99%