Who to Trust? Applying Trust to Social Commerce

Sharma, Shwadhin; Menard, Philip; Mutchler, Leigh A.

doi:10.1080/08874417.2017.1289356

Cited by 103 publications

(110 citation statements)

References 45 publications

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“…However, findings are inconsistent concerning the relationship between perceived risk and trust (Hong, 2015). While some studies concluded that trust can be a strong predictor for reducing perceptions of risk (Agag & El-Masry, 2017;Büttner & Göritz, 2008), others found the opposite relationship (Pappas, 2017a;Ponte et al, 2015;Sharma et al, 2017). Others, still, propose a reciprocal relationship between the two constructs (Chang & Chen, 2008;Comegys et al, 2009).…”

Section: Literature Review 1perceived Risk Trust and Online Purchasmentioning

confidence: 99%

“…Research shows that intention to purchase, repurchase and loyalty are associated with perceptions of the value of the online channel (Molinillo, Gómez-Ortiz, Pérez-Aranda, & Navarro-García, 2017;Wu, Chen, Chen, & Cheng, 2014). Recent studies have considered the effect of perceived benefits, such as convenience, cost-effectiveness and variety, along with perceived risks and trust on the online shopping environment (Sharma, Menard, & Mutchler, 2017;Zhang et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…The study takes a step further by looking at both intention and actual behaviour as outcomes of perceived risk, trust and benefits of online purchase. Although intention has been considered a good predictor of behaviour, data may not always confirm this assumption, so these two variables should be studied together (Sharma et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Silva

Pinho

Soares

et al. 2019

Journal of Business Economics and Management

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The paper aims at exploring the antecedents of customers’ online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal chain of perceived risks-trust-perceived benefits-online purchase intention-actual purchase. A Finite Mixture Partial Least Squares (FIMIX-PLS) was performed to uncover sources of heterogeneity. It found that the level of security of the payment methods is relevant to understand the relationship between purchase intention and behaviour, while the level of previous experience with the online medium clarifies the relationship between perceived risk and trust. The study contributes to understanding the antecedents of online purchase intention and their relationship with actual purchase behaviour. Additionally, it offers evidence of heterogeneity in the proposed causal relations, particularly, concerning the level of trust in the payment methods and the level of Internet experience.

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Section: Literature Review 1perceived Risk Trust and Online Purchasmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Silva

Pinho

Soares

et al. 2019

Journal of Business Economics and Management

View full text Add to dashboard Cite

show abstract

Section: Literature Reviewmentioning

confidence: 99%

“…As stated by (Sharma, Menard, & Mutchler, 2017), trust plays a critical role by engaging consumers towards shopping through social commerce. The main factors considered include perceived security and privacy along with social presence and familiarity (Sharma, Menard, &Mutchler, 2017). Similarly, (Taheri & Shourmasti, 2016) in their research study revealed that the characteristics of social commerce havea positive influence in the performance of trust as it acts as a mediator and builds a strong relationship.…”

Section: Literature Reviewmentioning

confidence: 99%

Antecedents of Trust: A Case study between Karachi and Dubai Facebook Shoppers

Ahmad¹,

Mehboob

Khaskhelly

2019

IJELCS

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In the adoption of online shopping, the main issue faced by consumersis the development of trust. Consumers are unable to physically examine the products before making a purchase. The study aims to f ind out the factors that develop trust in Facebook shopping through case study analysis. A designed questionnaire was circulated to gather the data from participants. The participants included in the study were the shoppers of Facebook. An aggregate of 270 structured questionnaires was circulated in Karachi and Dubai out of which 225 were considered in the study. For the data analyses, demographic statistics frequency and bar chart and descriptive statistics, have been applied. The study concludes that online f irms need to designseparate strategies plus framework and for both the cities. Countries despite having similar cultural values vary greatly due to geographical distances. Online suppliers must focus on developing interpersonal trust by providing exchange and return policies to consumers that will reduce the risk to an extent and build trust between the store and Facebook shoppers.

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How online trust evolves over time: The role of social perception

Hofacker

Peloza

et al. 2020

Psychology and Marketing

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Using customer service scenarios in an online retail context, the current study examines how cognitive and affective trust develop over time and how service failure negatively impacts trust, along with the trust restoration opportunities provided by recovery. Study 1 findings reveal that the relationship between Web site social perception and affective trust is stronger for repeat visitors than for first-time visitors. Study 2 findings indicate that failure timing and recovery duration play important roles in service failure situations. Overall, the results demonstrate that consumer cognitive and affective trust develop through the number of interactions with a retail Web site over time and that increased Web site social perceptions facilitate the trust-building process.

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Who to Trust? Applying Trust to Social Commerce

Cited by 103 publications

References 45 publications

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Antecedents of Trust: A Case study between Karachi and Dubai Facebook Shoppers

How online trust evolves over time: The role of social perception

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