Who takes part in film tourism? The analysis of determinants of visiting film locations

Abstract

Film tourism is one of the fastest developing sub‐segments of creative tourism in 21st century. Many studies investigated tourists' motivation and behavior towards film tourism in context of psychological and emotional motives and their involvement and experience. However, we still know very little about the structure of visitors of film sites. Utilizing primary data collected in conditions of Slovakia and adopting the econometric approach, aim of this empirical study is to estimate the relationship between preferred trip parameters and the decision to include a visit to a film location in the travel plan. The results suggest that visits to film sites really occur to a significant extent also by chance, film tourism is additional, mainly to other segments of tourism characterized adventurous and explorative experiences. Visits to film locations occur mainly in the case of trips by younger age groups and longer stays, mostly within self‐organized trips, regardless of budget, frequency of travel, or gender.